Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
It wouldn’t be Christmas without a mince pie or two – and now that most supermarkets sell vegan versions, there is no hope of not overindulging in these festive treats...
We all know Christmas can be a challenging time of year as vegans. We’re bombarded with adverts about meaty Christmas dinners, forced to spend time...
On 1 November, World Vegan Day, we called on the British public to go vegan for 24 hours to help save the planet. And we are absolutely thrilled with the positive...
The announcement comes hot on the heels of the success of the Greggs vegan sausage roll and other major food retailers like KFC, who are realising the potential...
With help from vegan hot dogs vendor Vdogs, No Porkies visited Bristol, Manchester, Birmingham and London giving out free vegan hot dogs and promoting veganism...
Since 1994, we have worked tirelessly to create a kinder world for animals, through exposing the truth about animal farming practices and promoting the joys...
Doncaster council has rejected planning requests for a pig farm that would hold 1,000 pigs after Viva! helped local residents campaign against the plans...
For centuries, the royal family has worn the most extravagant garments during their public appearances, with a mink collar often being seen lining the Queen’s grand coat...
Yorkshire-born joinery teacher Donald Watson left a global legacy few could have predicted. Born in 1910, he was a pioneer from a young age...
