Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
1. Don’t Beat Yourself Up For Making Mistakes When you go vegan, making mistakes is inevitable. In fact, I’m sceptical there is a single vegan…
Veganuary is almost over so, of course, we needed to try two of the most talked about launches on British High Streets. Caffé Nero and Subway have both breached…
Last summer, I left my career as a livestock vet in the pig industry after four years to join Viva! These four years gave me experiences that will haunt me...
We’ve been here before – viruses jumping from animals to people – but we don’t seem to have learnt anything.
Dr Ameera Brett explains how prescribing health documentaries is helping her patients
“My body was telling me to eat meat!” is another of those old chestnuts. No it wasn’t, it was just a misguided notion that meat contains something missing from plant...
There used to be a time eating Asian food as a vegan meant a bowl of boiled rice with some sad looking tofu plonked on top while you’re mates dug...
Being vegan invites comments and unsolicited opinions at all times but when you’re pregnant and vegan, it goes into overdrive and you may even begin to doubt yourself.
With the ever-increasing popularity of veganism and number of people getting involved in the annual event, supermarkets, restaurants and cafés across the country…
