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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

Blog
Why We Cry for One, But Not for Billions

Why We Cry for One, But Not for Billions

03/05/2019  |     |   Blog

However, as with all social movements, change and progress also bear backlash and resistance. Fundamentally, people do not want to be told they are wrong—and we should approach this fact…

Blog
Taking Stock: Veganism 25 Years On

Taking Stock: Veganism 25 Years On

25/04/2019  |     |   Blog

It’s hard to believe but I was the first person in Britain to campaign on vegetarianism. That was 30 years ago. Back then the only option offered on mainstream menus…

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