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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Blog
World Vegan Day - Vegan FAQs

World Vegan Day – Vegan FAQs

07/10/2019  |     |   Blog

This World Vegan Day , we’re asking everyone to go vegan for 24 hours. This is a simple yet powerful decision, to show the world we can live without animal...

Blog
Luke Pollard, Labour MP

Could Meat be Made Illegal?

27/09/2019  |     |   Blog

Shadow DEFRA Minister has said he can’t rule out a tax on meat to help achieve net zero emissions targets, after Michael Mansfield QC said meat should be made illegal...

Blog
Vegan Now: Time is Running Out

Vegan Now: Time is Running Out

24/09/2019  |     |   Blog

Time is quickly running out. We are accelerating towards an environmental emergency and if we don’t act now, there will soon be no future left to fight for...

Blog
How To: Grow Your Own Vegan Superfoods

How To: Grow Your Own Vegan Superfoods

17/09/2019  |     |   Blog

Superfoods are nutrient-dense and are usually rich in beta-carotene, vitamins A, C, E, and other antioxidants. They're essentially some of the healthiest fruits and vegetables you can get and many...

Blog
The Question of Choice

The Question of Choice

03/09/2019  |     |   Blog

Anyone who has ever participated in vegan outreach will already have experienced a great number of ill-reasoned retorts to the suggestion of adopting an animal-friendly lifestyle: It’s too expensive! I...

Viva! in the media

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