Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
More and more cruelty-free brands are popping up on supermarket shelves and sneaking their way into vegan shopping baskets – but the cruelty-free guarantee...
As a change maker within your industry, tell us a little of your background. I was born into a loving working class family...
In 2019, we saw the climate crisis escalate and more people than ever chose to go vegan. Looking towards 2020, it’s time to challenge ourselves to take action...
The video is part of our environmental campaign, Vegan Now, which aims to show people how destructive farming animals is to the environment...
I’m beyond thrilled I’ve just signed off on the final page proofs of my new book, 'How Not to Diet'. 'How Not to Diet' synthesizes—for the first time—all of the...
Finding cosmetics that are great for you and the planet isn’t always easy, but now Be at One has launched we can finally stop searching. Created by vegan gurus Heather Mills, Milena Thacker,...
Last year 15 million turkeys were killed in the UK, with most of them ending up on people’s plates on Christmas Day. But with so many delicious vegan alternatives to turkey...
Your generosity allows us to continue running our vital campaigns which literally save lives! Our work would not be possible without supporters like you.
Facebook are matching donations of up to $7 million dollars on Giving Tuesday, so it is a perfect time to take part and raise some money for a great cause...
