Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This week’s vegan-bashing article award goes to the Independent who have published an astonishing piece claiming that tofu 'could' be worse for the environment than meat – according to farmers!
What on earth is Februdairy? As public opinion continues to shift, increasing numbers of people are falling out of love with dairy products. Recent years have seen a significant shift...
All our vegan dreams are coming true with these vegan pancakes from Waitrose ahead of Pancake Day on Tuesday 25 February.
The UK is now drinking 50% less milk than they were in 1974, according to a report by Agriculture and Horticulture Development Board (AHDB) released on Tuesday 6 February...
Wuhan, China: the sprawling capital city of the Hubei province, known for being the epicentre of culture, education, manufacturing and transportation links. Now, Wuhan has a new reputation.
Love is in the air, so we’ve put together the ultimate guide to a vegan Valentine’s Day. Valentine’s Day isn’t always vegan-friendly, with lots of chocolates including dairy…
Viva!Health’s Senior Researcher, Dr Justine Butler, went to Westminster this week to attend an all-party parliamentary group (APPG) meeting at the House of Lords.
The ‘happy hormone’ – what could sound better than that? It’s the colloquial name for serotonin, so called because when our body has plenty of it, we feel wonderful
