Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
With all the news about how animal agriculture is causing global pandemics, you might be thinking of making the transition to going vegan. Here are five reasons why now is...
On Thursday 7 May, we asked supporters, influencers and celebrities to create a social media storm by sharing our latest campaign #3in4. We were overwhelmed by the response.
A NEW report will today warn that a mutated bird flu virus capable of killing six-in-ten of those infected is ‘poised to emerge in humans.’
We want to say a huge thank you to everyone who donated yesterday as part of #GivingTuesdayNow (and to everyone who is supporting our vital work at this challenging time).
Why do we need it? Which foods are the best sources and can too much be harmful?
People are confused – bad science and poor journalism don’t help our understanding of fat, lumping the good and the bad in the same basket. Many people fear all types...
A story in the Metro this week says vegetarians “are more likely to be depressed and meat is good for mental health”. This is, of course, nonsense…
Experts urge public to go vegan to protect against future pandemics
Join us for two Facebook Live events where we'll show you how delicious and simple vegan cooking can be! We’ll be giving you recipes and top tips to keep you...
