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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Podcast
Coronavirus illustartion

April 2020: Viva! Vegan Podcast

02/04/2020  |     |   Podcast

April’s podcast opens with a special introduction from Viva!’s Founder and Director, Juliet Gellatley, as we find ourselves in this most unprecedented time of lockdown, due to the Coronavirus Pandemic

Lifestyle
VL 73 Cover

Viva! Life Issue 73 | Spring 2020

29/03/2020  |     |   Blog

Our spring issue is out now, featuring an interview with author Carol J Adams on the sexual politics of meat, an exposé of a Red Tractor approved turkey farm, a...

Animals
Viva! billboards campaign

Our Billboard Campaign has Gone Viral!

27/03/2020  |     |   Animals

Where will our billboards go next? It's up to you! 5.2 million people have asked themselves 'When did I last kill an animal?' after seeing our powerful vegan billboard messages across the East...

Viva! in the media

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