Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
As a vegan, one of the most straightforward ways to get more protein into your diet is by consuming a protein-packed shake
Hidden animal by-products could be lurking in your energy supply, so how can you make sure it’s vegan?
June’s podcast features all the news and updates from Viva! – including news from charity founder and director, Juliet Gellatley, on the new campaign, 3 in 4 and an exclusive...
Wuhan announced that the eating of all wild animals is now prohibited, along with virtually all hunting, as they turn the city into a ‘wildlife sanctuary’.
Bees can make a comeback with our help! Learn why bees are in decline and what you can do to help. World Bee Day has just passed on 20th May,...
Vegan yoghurt is absolutely everywhere, delicious and comes in a wide variety of flavours, styles and ingredients. The most popular is the soya yogurt but there's an abundance of almond,...
Going dairy-free is one of the most natural changes to your diet. Why? Simply because drinking milk past infancy is not what nature intended.
There is an abundance of delicious vegan ice cream out there nowadays! All of the supermarkets have at least one offering but most have several and some have started making...
Cheese addiction is real but, thankfully, once you break free from it, the cravings stop. But why is cheese so addictive? And which vegan options are best?
