Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Some people who stop eating meat continue eating fish in the belief that it’s good for them and that fishing is less cruel and less destructive than farming. Nothing could be further...
Think veganism is expensive? Think again! 2020 has been declared the year of vegan. More and more people are choosing veganism not only as a diet, but also as a...
Covid-19 could be the ‘straw that breaks the meat industry’s back’, says a new report
We stand in solidarity with the black community, and are committed to helping end racial injustices. As part of this commitment, we want to platform some of the inspiring black...
As a vegan, one of the most straightforward ways to get more protein into your diet is by consuming a protein-packed shake
Hidden animal by-products could be lurking in your energy supply, so how can you make sure it’s vegan?
June’s podcast features all the news and updates from Viva! – including news from charity founder and director, Juliet Gellatley, on the new campaign, 3 in 4 and an exclusive...
Wuhan announced that the eating of all wild animals is now prohibited, along with virtually all hunting, as they turn the city into a ‘wildlife sanctuary’.
Bees can make a comeback with our help! Learn why bees are in decline and what you can do to help. World Bee Day has just passed on 20th May,...
