Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
We love our gorgeous fur babies and love to pamper them too. Here is our selection of vegan accessories and eco-friendly treats…
With the London Marathon unable to take place this Sunday, we’re asking you to Get Active for Animals and fundraise to keep our campaigns for the animals, environment and health going!
COVID-19 is predicted to boost demand for plant-based foods due to an increase in veganism, says a new report.
The best way to make real change this Earth Day might not be what you think…
The Covid-19 coronavirus may be linked to a wet market, but the next pandemic could come from a factory farm near you.
As the nation focuses on the pandemic, we have grave concerns for farmed animals. As industry funded assurance schemes stop their pre-arranged inspections...
Sharing information from our Scary Dairy website about animal welfare, human health and the environment, while encouraging the British public to ditch dairy once and for all.
We are in the midst of a health crisis on a global scale. The coronavirus pandemic is having a devastating effect on humanity and jeopardises life as we know it.
Air quality in cities has improved as a result of the coronavirus lockdown, but it’s a temporary glimpse of how things could be rather than a cause to celebrate.
