Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
NEW! A Very Vegan Christmas: The Complete Mini Cookbook for a Magical Festive Feast!
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
David and Victoria Beckham made the herbivore headlines at the weekend, after announcing they have gone meat-free on their social media.
October’s podcast features all the news and updates from Viva! – this month hear Viva! Founder & Director, Juliet Gellatley interviewed live from Dean Farm Animal Sanctuary in South Wales....
Asda is the first UK supermarket to unveil a vegan-only shopping aisle. Is this a good thing for veganism or will it exclude those interested in making the change?
The creation of Vegan Green Bee, a company with a fully vegan, eco-friendly product range, came about when Paulo Scomparini looked into helping more people minimise their impact on the...
The Government has made a U-Turn and decided to continue culling badgers instead of vaccinating them in an attempt to reduce bovine TB. This ineffective, costly and cruel U-Turn will...
With Miley Cyrus publicly announcing she has quit veganism, could it be that celebrity culture hinders the vegan movement more than it helps it?
“I was vegan for a very long time and I’ve had to introduce fish and omegas into my life because my brain wasn’t functioning properly”
September’s podcast features all the news and updates from Viva! – including a special focus on the latest undercover investigation into Flat House Farm in Leicestershire, with an interview with campaigns manager, Lex...
Vegans ‘have the worst diets and are less likely to cook from scratch’ say the Sun headlines this week. We decided to do some digging.
