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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Health
Soya milk

Soya myth-busting

03/03/2020  |     |   Blog

No other plant food divides opinion like soya – some champion its health and nutritional benefits, others say it should be avoided at all costs. Why are there so many...

Lifestyle
Home grown vegetables

Vegan gardeners

24/02/2020  |     |   Blog

Veganic growing not only protects and helps regenerate the environment but offers a long-term solution to the problems associated with animal agriculture.

Lifestyle
Tofu katsu curry

Tofu trumps meat

13/02/2020  |     |   Blog

This week’s vegan-bashing article award goes to the Independent who have published an astonishing piece claiming that tofu 'could' be worse for the environment than meat – according to farmers!

Viva! in the media

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