Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
The summer sale is in full swing on the Viva! Shop, with reductions across all of our categories!
More contradictory tosh in the media today! “Meat-eating boosts muscle health better than plant-based diets as we age” says the Daily Mail headline – don’t buy it!
Beauty brands have not always been inclusive of those with black skin, and it was very common in the past, that you could only buy these products from companies who exclusively...
The world is reacting to and treating the health and economic symptoms of the Covid-19 pandemic, but not addressing the cause; says a new UN report. As a result, the...
It may sound like science-fiction, but meat grown in a laboratory is fast-becoming a reality. How popular it will be, remains to be seen.
All your questions about going vegan in old-age answered! Have you ever thought about transitioning to a vegan diet? Well you wouldn’t be alone!
Interview with Seth Tibbott, founder of the much-loved and longest running vegan brand, Tofurky. Plus an exclusive interview with Rich Hardy, veteran undercover investigator with more than 20 years experience...
A new strain of flu with the potential to become the next global pandemic has been identified in pigs in China
Recent months have seen meat processing plants around the world become dangerous hot spots for the spread of Covid-19.
