Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.
PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.
With Father’s Day just a week away on Sunday 21 June, here our top tips for the ultimate vegan celebration. We all know dads love to be treated now and...
Every year millions of farmed animals worldwide are subjected to the horrors of live transport. Join us this Sunday 14 June in calling to #BanLiveExports. Closer to home, judicial review proceedings...
A new report has found that covid-19 has made a vegan diet more appealing to people in the UK. 25% of young British Millennials (aged 21-30) said veganism is now...
Most people know that saturated fats, like those found in meat, cheese, butter, pies and biscuits, are ‘bad’ and unsaturated fats, in nuts and seeds, are ‘good’. But are some...
The 2019 Netflix documentary The Game Changers took the sports world by storm, with hordes of bodybuilders, runners and athletes going vegan to improve their health and performance.
Some people who stop eating meat continue eating fish in the belief that it’s good for them and that fishing is less cruel and less destructive than farming. Nothing could be further...
Think veganism is expensive? Think again! 2020 has been declared the year of vegan. More and more people are choosing veganism not only as a diet, but also as a...
Covid-19 could be the ‘straw that breaks the meat industry’s back’, says a new report
We stand in solidarity with the black community, and are committed to helping end racial injustices. As part of this commitment, we want to platform some of the inspiring black...
