Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Switching from animal products to plant-based ingredients can have huge benefits for your health, the planet and animals. That's why we've launched V7 - our brand new 'one week' food...
David and Victoria Beckham made the herbivore headlines at the weekend, after announcing they have gone meat-free on their social media.
October’s podcast features all the news and updates from Viva! – this month hear Viva! Founder & Director, Juliet Gellatley interviewed live from Dean Farm Animal Sanctuary in South Wales....
Asda is the first UK supermarket to unveil a vegan-only shopping aisle. Is this a good thing for veganism or will it exclude those interested in making the change?
The creation of Vegan Green Bee, a company with a fully vegan, eco-friendly product range, came about when Paulo Scomparini looked into helping more people minimise their impact on the...
The Government has made a U-Turn and decided to continue culling badgers instead of vaccinating them in an attempt to reduce bovine TB. This ineffective, costly and cruel U-Turn will...
With Miley Cyrus publicly announcing she has quit veganism, could it be that celebrity culture hinders the vegan movement more than it helps it?
“I was vegan for a very long time and I’ve had to introduce fish and omegas into my life because my brain wasn’t functioning properly”
September’s podcast features all the news and updates from Viva! – including a special focus on the latest undercover investigation into Flat House Farm in Leicestershire, with an interview with campaigns manager, Lex...
