Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
The campaigns team had a successful demo in Leciester for Flat House Farm. Here's everything you need to know.
Halloween is coming round the corner, and for many people it’s a fun time dressing up in scary costumes, sharing spooky stories or watching horror movies.
Watch the premiere. End Factory Farming - an EXCLUSIVE premiere of Viva!’s new short film, including an introduction and Q&A with Viva!’s founder and director Juliet Gellatley.
Take a journey into vegan Paris – a city of plant-based delights. Find our favourite vegan eateries and the unforgettable Veggie Town...
Use your voice to say no to an animal carcass site!
Halloween is just around the corner, so we’ve compiled our favourite vegan face paints to help you enjoy the spooktacular occasion.
Spooky season is officially here, so we’ve put together the ultimate guide for a perfect vegan Halloween.
It feels like déjà vu. The Daily Mail is the latest paper to jump on the vegan-bashing bandwagon by suggesting that veganism could trigger eating disorders; as Cheltenham Ladies’ College introduces...
We all need some cholesterol in our bodies to keep them working normally but too much can clog up our arteries and lead to serious health problems. By making some simple, positive...
