Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
We talk to Sean O’Callaghan aka the Fat Gay Vegan, who is one of the world’s most famous and established vegan bloggers.
Since we were children we’ve been told how important it is that we eat our greens. Now salad season is approaching, here are 10 good reasons for you to reach...
Think fish is a health food? Think again. Plant-based foods offer all the benefits of fish and more, without any of the hidden nasties.
Viva! provides guidance on what to do if a factory farm might be moving into your area
On Thursday, 15 April, Viva! hosted a Virtual Roundtable event with experts and MPs to discuss the introduction of a UK-wide factory farming ban. Watch it now!
A social cause’s biggest enemy is silence. Join us in urging policymakers to vote against the anti-protest bill.
Previously shunned for its high saturated fat content, coconut oil has experienced a huge revival in popularity and is now found in health food shops and supermarkets across the country.…
It's a myth that vegans miss out on protein, in fact, plant protein is much healthier than the protein found in meat and dairy, and a varied, vegan diet is...
Our Spring 2021 issue is out now! Viva!Life 76 features our 2020 year in review celebrating everything we did and achieved last year. We go into detail about three…
