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Welcome to Viva!

Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world.

Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.

Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.

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Lover's pages

Our sexy section for singles, couples and those looking for love as veggies and vegans!

Embracing a plant-based diet can improve your sex life by enhancing sexual attraction, boosting bedroom vitality, and preventing sexual dysfunction. Check out Viva!’s new Lovers’ Pages to find out why vegetarians make better lovers (and how to find one!)

Lovers pages

National Day of Action for foxes Saturday, September 18

Save Me – Keep the Ban!

Viva! is joining a coalition of animal groups to support Brian May’s Save Me initiative. In September, we will be taking to the streets to ask the public to contact their MPs and encourage them to vote against a repeal of the Hunting Act. Join us! Click here to order your free materials (including door-dropper packs).

More information about the day of action

Art for Animals

Celebrating nature!

As the launch event of Viva!’s Art for Animals (where artists are invited to support Viva! through their work), Viva! supporters are invited to a champagne reception and private viewing on Tuesday, 14 September 2010, 6.30pm-9pm in London.

More information about Art for Animals

National March for Farmed Animals

At 12pm on 2nd October we are going to march in London to make it clear that it is not acceptable to farm animals, and hope you can join us.

This is the first time that we have held a march for farmed animals in London, and we hope that together we can make it a lively day, in solidarity of the millions of animals killed for meat, dairy and eggs, every day.

www.farmedanimals.org.uk

School Speaker Training Day

Become a School Speaker and Make a Real Difference to the Future!

Viva! and the Vegetarian & Vegan Foundation School Speaker Training Day

Saturday, September 11, 2010 at the Resource Centre, 356 Holloway Road, London N7 6PA

Details

 

UPDATED: Viva! hits out at Budgens for permitting the sale of Squirrel meat

As reported earlier, Europe’s largest campaigning group Viva!, say Budgens are supporting the barbaric and needless ‘cull’ of thousands of grey Squirrels across the UK, alongside the cruel and needless fashion of eating ‘wild meat’, by permitting the independently owned branch in Crouch End, North London, to sell the animal. Complain to the store here.

The story was reported widely last week, Thursday August, 12. Articles were featured by The Telegraph, The Guardian and in today’s Daily Mail – as well as some other news sites!

To find out more about Squirrels, read our press releases here and here, and the factsheet here!
 

Viva! in the Daily Mail
Fight to stop US-style mega factory farming

Following on from the recent front page in The Independent, The Daily Mail takes a look at the misery - for both people and animals - that factory farming has caused in the United States. It also offers the timely warning that we must fight to stop the same from happening here.

Viva! is committed to ending factory farming, including the massive proposed zero-grazing dairy unit in Nocton. After defeating developers in South Witham (see below) we are now also taking on the pig industry. A gigantic intensive farm is planned right next to a small, sleepy village in Derbyshire. It will house around 26,000 pigs indoors, with 2,500 sows permanently incarcerated. An awful irony is that it is being built right next door to a women's prison.

Just like the dairy industry, the pig sector is following America's lead and increasingly forcing animals inside into unnatural environments. In fact, the company behind this boasts that there will be no more animals left outside in the British countryside within ten years!

The consultation period is now closed, but over 1,700 of you objected! For this and more details on the development click here.
 

Victory as Nike kick kangaroo cruelty into touch!
Top sports retail brand to stop using kangaroo leather

Kangaroo

In light of the exposé (below) Nike have announced that – ahead of a possible EU ban –  they are working towards stopping using kangaroo leather altogether in their football boots. This is a major victory and will heap pressure of those companies – such as Adidas – that persist if profiting from this cruel and bloody trade. Read more here.

Viva! in the Daily Mail (22 June 2010): Viva! has been working with Philip Woolley from the AWPC (Australian Wildlife Protection Council) to highlight the fact that some of the world's top stars are wearing boots made out of kangaroo skin. We are calling on them to kick off their cruel kangaroo leather boots and slip on some goal winning synthetic ones instead. Read the hard-hitting story here.

We are also major supporters of the AWPC's call for a ban on all kangaroo products across the EU. If you haven't signed the petition please do so now, as we must show Brussels that there is demand for a ban! Also visit Viva!'s savethekangaroo.com and join the new kangaroo Facebook group. (photo copyright Ray Drew)

Viva! claims victory as second zero-grazing development goes kaput!
Plans for mega-dairy development in Lincolnshire withdrawn after outcry

Viva! – Britain’s largest campaigning vegetarian group – and local residents in South Witham, Lincolnshire, have been celebrating the news that plans for the proposed 3,000 cow mega-dairy on the outskirts of the village have been abandoned. It follows a letter writing campaign organised by Viva! to the landowners, Buckminster Estates.

This comes just months after similar plans for a massive zero-grazing development in the same county (outside Nocton) were withdrawn after pressure from Viva! and other campaigners. This is another major victory in our fight to stop the spread of the mega-dairy in Britain!

Read more about this good news here.

 

UN calls for world to go vegan!
Ground-breaking new report says reduction of meat and dairy vital to our future

A new report from the influential United Nations Environment Programme has called for "... a significant shift in diets away from animal based proteins towards more vegetable-based foods in order to dramatically reduce pressures on the environment." This is great news, and backs up what Viva! has been saying for the last 15 years. With our supporters, Viva! has been at the forefront of pushing the benefits of vegetarianism – and especially veganism – onto the environmental agenda with our HOT! campaign. If you want help going vegan Viva! is here to help! If you're looking for help to cut down on how much meat and dairy you eat, take our Fruity Fundays pledge.

 

Britain fast losing its appetite for meat
Annual consumption down quarter of a million tonnes in four years

Finally some good news! The latest government agricultural figures show that Britain continues to go veggie, with a huge drop in meat consumption (of both domestic and imported) – resulting in 37 million fewer animals being killed in the UK in 2009 compared to 2005.

Find out more here.

 

Reprieve for badgers?
Landmark court ruling might banish 'cull' for good

The recent Appeal Court ruling favouring The Badger Trust squashing the Welsh Assembly’s plans to kill 1,500 badgers in parts of Wales will have far reaching consequences. Not least the fact that the judges ruled that a 9 per cent reduction of bTB infection in cattle was not enough to justify what amounted to wildlife genocide.

This also means that the coalition in England will find it difficult to ‘cull’ badgers! However, we will be closely watching developments.

Check out Viva!’s campaigns for badgers and read our fully updated fact sheet.

 

 

 

Martin Shaw and Viva! fight for ducks!

Watch our patron's heartfelt plea to save Britain's favourite bird:

Watch Viva!'s Ducks Out of Water campaign film (4 mins), with footage from our recent investigation into the slaughter of ducks. Read the heartache of our undercover investigator here.

 

 

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Latest News

Viva! websites

Adopt a Farmed Animal

adoptafarmanimal.org.uk

The Big Cover Up (silk/fur/wool/leather)

bigcoverup.org.uk

Factory Farming

factoryfarming.org.uk

Green Your Life

greenyourlife.org.uk

The Environment

viva.org.uk/hot

Fruity Fundays

fruityfundays.com

Milk Myths

MilkMyths.org.uk

Pigs

piggles.org.uk

Soya facts

safetyofsoya.com

Save the Kangaroo

savethekangaroo.com

Food Technology and Catering

teachvegetarian.com

It's time to go Veggie

timetogoveggie.com

The Vegetarian & Vegan Foundation

vegetarian.org.uk

Vegetarian Recipe Club

vegetarianrecipeclub.org.uk

Veggie Kids

veggiekids.org.uk

Viva! Poland

viva.org.pl

Youth - Viva! Activists

vivaactivists.org.uk


PRIVACY POLICY

Viva!, 8 York Court, Wilder Street, Bristol BS2 8QH, UK
T: 0117 944 1000 F: 0117 924 4646 E: info@viva.org.uk