Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world.

Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.

Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.

Latest news

2000 people attended the Bath Incredible Veggie Roadshow!

Viva!’s Incredible Veggie Roadshow rolled into Bath on Saturday, February 6, 2010. As ever, it was a brilliant free family day out; with be cookery demonstrations (including from Bath’s famous veggie restaurant Demuths and vegan chocolatier Hipo Hyfrd), talks, veggie stalls, competitions, cruelty-free fashion, beauty products, vegan food products, books, information and campaign news. Including all the goodies from Viva! and our sister organisation, the Vegetarian and Vegan Foundation, there were 17 stalls; representing the very best in veggie and vegan living!

Recipe sheets

Welsh Assembly soon to have blood on their hands

Going against scientific opinion and common sense, the Welsh Assembly are arrogantly pushing ahead with their plans to slaughter badgers in May this year. The slaughter of Wales’ wildlife could last five years and needlessly cost the lives of over a thousand animals. All for a policy to control the spread of bovine TB that simply won’t work, and which is a cover for the failure of Government and the dairy industry. Viva! – along with fantastic local groups in Wales – have long opposed this move. Read our response to this latest news here. Find out how you can fight for Wales’ wildlife here.

Save the Forest of Dean boar!

Illegal hunting and poaching is the biggest danger to visitors to the Forest of Dean. Yet the Forestry Commission has taken the decision to decimate wild boar with a ‘cull’, even though they say on their own website that you are unlikely to see these shy animals in the wild. Why must every wildlife issue be dealt with a shotgun? Contact them and ask them to call off this needless slaughter. Read more here.

Viva! demands FIFA stop proposed bloodshed

Viva! are calling for international football governing body FIFA to bring an urgent halt to proposals to slaughter a cow at every 2010 World Cup venue in South Africa, in a so-called 'blessing ritual'.

Viva! has labelled the plans as a barbaric and abhorrent celebration of animal cruelty. The 'cultural ceremony' would involve slicing the throat of a cow with a knife or an assegai. Read more here. Complain to FIFA here.

Heather Mills, patron of Viva!, stars in TV show Dancing on Ice

For more information visit: www.heathermills.org

Viva! supporters do it for ducks!

Saturday, December 12, hundreds of animal lovers got active for ducks! With over a hundred demos outside Sainsbury's stores across the UK - and hundreds more door-dropping leaflets and giving them to friends of family - you helped Viva! strike a blow against the factory farming Britain's favourite bird!

Duck deaths have fallen by over 7 million since Viva! launched the Ducks Out of Water campaign 10 years ago. We are determined to keep that number falling - and with your help we can do it! Find out more about the Day of Action and our latest investigation here. Why not get involved? Plenty of quick and easy ideas on how to help ducks here.

License to thrill!: Foie-gras off the menu at City Inn Hotels

'Torture in a tin' is off the Christmas and New Year menu at the hotels owned by the City Inn chain after Viva! and our supporters contacted them about the cruelty involved in its production!

James Bond actor Sir Roger Moore has congratulated the chain for taking an ethical decision - and is encouraging them to keep those ethics in place in 2010. Read more about this story here.

Meat tips (then breaks) the scales

The UN's 2006 report, Livestock's Long Shadow, showed that meat and dairy production was responsible for more global warming gases than the entire world’s transport system. If that wasn't shocking enough, then in October this year, new evidence emerged that this figure could be a gross underestimation. The Worldwatch Institute published findings of a new report that show the true figure was more than double the UN's estimate of 18 per cent and was closer to 51 per cent. That means that over half of the entire world’s global warming gases could come from livestock production. As we have always said: meat is a global killer.

However, these finding were being ignored by the mainstream press, so Viva! worked with The Independent to change that. You can view their major expose here. Find out how you can save the planet with Viva!, just by what you put in your shopping basket at www.fruityfundays.com.

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