Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world.
Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.
Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.
Our sexy section for singles, couples and those looking for love as veggies and vegans!
Embracing a plant-based diet can improve your sex life by enhancing sexual attraction, boosting bedroom vitality, and preventing sexual dysfunction. Check out Viva!’s new Lovers’ Pages to find out why vegetarians make better lovers (and how to find one!)
Viva! is joining a coalition of animal groups to support Brian May’s Save Me initiative. In September, we will be taking to the streets to ask the public to contact their MPs and encourage them to vote against a repeal of the Hunting Act. Join us!Click here to order your free materials (including door-dropper packs).
As the launch event of Viva!’s Art for Animals (where artists are invited to support Viva! through their work), Viva! supporters are invited to a champagne reception and private viewing on Tuesday, 14 September 2010, 6.30pm-9pm in London.
At 12pm on 2nd October we are going to march in London to make it clear that it is not acceptable to farm animals, and hope you can join us.
This is the first time that we have held a march for farmed animals in London, and we hope that together we can make it a lively day, in solidarity of the millions of animals killed for meat, dairy and eggs, every day.
UPDATED: Viva! hits out at Budgens for permitting the sale of Squirrel meat
As reported earlier, Europe’s largest campaigning group Viva!, say Budgens are supporting the barbaric and needless ‘cull’ of thousands of grey Squirrels across the UK, alongside the cruel and needless fashion of eating ‘wild meat’, by permitting the independently owned branch in Crouch End, North London, to sell the animal. Complain to the store here.
The story was reported widely last week, Thursday August, 12. Articles were featured by The Telegraph, The Guardian and in today’s Daily Mail – as well as someother news sites!
To find out more about Squirrels, read our press releases here and here, and the factsheet here!
Viva! in the Daily Mail
Fight to stop US-style mega factory farming
Following
on from the recent front page in
The Independent,
The Daily Mailtakes a look at the misery - for both people
and animals - that factory farming has caused in the United States. It
also offers the timely warning that we must fight to stop the same
from happening here.
Viva!
is committed to ending factory farming, including the massive proposed zero-grazing dairy unit in Nocton. After defeating developers
in South Witham (see below) we are now also taking on the pig industry. A
gigantic intensive farm is planned right next to a small, sleepy
village in Derbyshire. It will house around 26,000 pigs indoors, with
2,500 sows permanently incarcerated. An awful irony is that it is
being built right next door to a women's prison.
Just like the dairy industry, the pig sector is following America's
lead and increasingly forcing animals inside into unnatural
environments. In fact, the company behind this boasts that there will
be no more animals left outside in the British countryside within ten
years!
The consultation period is now closed, but over 1,700 of you objected! For this and more details on the
development click
here.
Victory as Nike kick kangaroo cruelty into touch!
Top sports retail brand to stop using kangaroo leather
In light of the exposé (below) Nike have
announced that – ahead of a possible EU ban – they are working towards
stopping using kangaroo leather altogether in their football boots. This is a
major victory and will heap pressure of those companies – such as Adidas – that
persist if profiting from this cruel and bloody trade. Read more
here.
Viva! in the
Daily Mail (22 June 2010): Viva! has been
working with
Philip Woolley from the AWPC (Australian
Wildlife Protection Council) to highlight the fact that some of the world's top
stars are wearing boots made out of kangaroo skin. We are calling on them to
kick off their cruel kangaroo leather boots and slip on some goal winning
synthetic ones instead. Read the hard-hitting story
here.
We are also major supporters of the AWPC's call for a ban on all kangaroo products across
the EU. If you haven't signed the
petition please do so now, as we must show
Brussels that there is demand for a ban! Also visit Viva!'s
savethekangaroo.com and join the new kangaroo
Facebook group. (photo copyright
Ray Drew)
Viva! claims victory as second zero-grazing development
goes kaput!
Plans for mega-dairy development in Lincolnshire withdrawn after
outcry
Viva!
– Britain’s largest campaigning vegetarian group – and local residents
in South Witham, Lincolnshire, have been celebrating the news that
plans for the proposed 3,000 cow mega-dairy on the outskirts of the
village have been abandoned. It follows a
letter
writing campaign organised by Viva! to the landowners, Buckminster
Estates.
This comes just months after similar plans for a massive zero-grazing
development in the same county (outside Nocton) were withdrawn after
pressure from Viva! and other campaigners. This is another major
victory in our fight to stop the spread of the mega-dairy in Britain!
UN calls for world to go vegan!
Ground-breaking new report says reduction of meat and dairy vital
to our future
A
new report from the influential United Nations Environment
Programme has called for "... a significant shift in diets away from
animal based proteins towards more vegetable-based foods in order to
dramatically reduce pressures on the environment." This is great news,
and backs up what Viva! has been saying for the last 15 years. With
our supporters, Viva! has been at the forefront of pushing the
benefits of vegetarianism – and especially veganism – onto the
environmental agenda with our
HOT! campaign. If you want help going vegan
Viva! is here to
help! If you're looking for help to cut down on how much meat and
dairy you eat, take our
Fruity
Fundays pledge.
Britain fast losing its appetite for meat
Annual consumption down quarter of a million tonnes in four years
Finally some good news! The latest government agricultural figures
show that Britain continues to go veggie, with a huge drop in meat
consumption (of both domestic and imported) – resulting in 37 million
fewer animals being killed in the UK in 2009 compared to 2005.
Reprieve for badgers?
Landmark court ruling might banish 'cull' for good
The recent Appeal Court ruling favouring The Badger Trust squashing the Welsh Assembly’s plans to kill 1,500 badgers in parts of Wales will have far reaching consequences. Not least the fact that the judges ruled that a 9 per cent reduction of bTB
infection in cattle was not enough to justify what amounted to wildlife
genocide.
This also means that the coalition in England will find it difficult to ‘cull’
badgers! However, we will be closely watching developments.
Campaigns 
Following
on from the recent front page in
Viva!
– Britain’s largest campaigning vegetarian group – and local residents
in South Witham, Lincolnshire, have been celebrating the news that
plans for the proposed 3,000 cow mega-dairy on the outskirts of the
village have been abandoned. It follows a
A
