Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Investigation: Europe’s Largest Lobster Port
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Gasping For Life
Gasping for life reveals the truth about the pork on your plate – in the UK, 9.8 million pigs slaughtered each year are gassed.
Join Viva!’s exciting new Christmas campaign!
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Are you an animal lover?
Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Investigation: Springate Farm
- Turkeys
Viva! has recently been handed footage shot inside tents housing turkeys that shows some of the worst conditions we have ever seen.
Cracked campaign
- Animals
- Chickens - Meat
Our Cracked campaign pulls together the findings of a year-long investigation into the life of Britain’s laying hens to show you what life is really like for hens in since the ban on battery cages.
Face off: Eggs
- Animals
- Chickens
- Eggs
Join Juliet in seeing what happens on British factory farms in the egg industry as she comes face to face with the victims.
Investigation: Hall Farm Pig Unit
- Hall farm
- Pigs
The footage also shows three dead piglets (likely stillborn) dumped outside a farrowing crate with afterbirth; multiple dead piglets in with sows; sows kept in restrictive farrowing crates for up to five weeks at a time, which are so small they can’t even turn around
Investigation: Evergreen Pig Farm
- Evergreen farm
- Pigs
We saw deplorable scenes at the farm including a piglet left to rot inches from his mother and another fitting uncontrollably; piglets with painful, ulcerated trotters; a wheelbarrow full of dead piglets and afterbirth; mothering sows incarcerated in crates so restrictive they can’t even turn around for five weeks at a time and what looked like a mummified piglet.
Investigation: Top Farm
- Pigs
- Top farm
Top Farm is operated by JC Lister. The Listers have boasted about selling their pork to major supermarket chains Tesco, the Co-operative and Aldi through Malton-based pork producers Karro Food Group.
Investigation: Bourne Farm
- Bourne farm
- Investigation
- Pigs
We investigated this very same pig farm back in 2008. Clearly standards have not improved.
Investigation: Bedfordia Pig Farms
- Investigation
- Pigs
As part of our 12 month investigation into the British pig industry we obtained footage filmed at two farms belonging to Bedfordia Farms in Bedfordshire.
Face off: Pigs
Face Off is a nationwide campaign that challenges the British public to open their eyes to the realities of how animals are factory farmed. Take the challenge and watch our videos!
Filming in a typical British pig farm
A personal story of how it feels to go undercover, by Viva!’s founder & director, Juliet Gellatley
