Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Meet the Halfway Heroes Campaign
A bold, fun, and welcoming campaign encouraging meat-eaters to reduce their animal product consumption by going 50 per cent plant-based.
Gasping For Life Pigs
Gasping for life reveals the truth about the pork on your plate – in the UK, 9.8 million pigs slaughtered each year are gassed.
Join Viva!’s exciting new Christmas campaign!
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Are you an animal lover?
Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Kangaroo Campaign History
- Kangaroo
- Pam ferris
Viva! has been campaigning against the sale of kangaroo meat since the early 90s, and has achieved numerous successes in the removal of kangaroo products from British supermarkets.
The Dairy Industry’s TRASH
On 1 October our new campaign, TRASH, launched to raise awareness of the forgotten victims of the dairy industry – male calves!
Viva!licious
- Cows - Meat
- Dairy
- Dairy-free
- Ice cream
In July and August 2018 Viva! brought the UK’s first ever vegan ice cream van tour to seven British towns!
Save the Kangaroo Campaign
- Kangaroo
- Meat
Viva! has been campaigning against the sale of kangaroo meat since the early 90s, and has achieved numerous successes in the removal of kangaroo products from British supermarkets.
Investigation: Hogwood 2018
- Hogwood
- Pigs
Hogwood Farm is a horrific place in Warwickshire, which houses 16,000 pigs and is one of the largest pig farms Viva! has ever seen. The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION.
Punished for Being a Mother
A personal story by Juliet Gellatley, founder & director of Viva! who goes undercover and discovers that there is suffering in every glass of milk.
Face Off: Dairy
- Animals
- Cows - Dairy
You won’t believe what is going on in our country’s factory farms! Will you take this challenge too? Can you face off against the British dairy industry?
Lidl Kangaroo Meat Campaign
- Kangaroo
- Lidl
- Meat
Viva! scores another victory in our long-standing kangaroo campaign as budget supermarket chain Lidl finally caves to public pressure and ends trade in kangaroo meat.
Chewy Campaign
- Chewy
- Kangaroo
Join us in supporting Total Liberation International’s call for Chewy, a major US companion animal supplies chain, to ditch kangaroo meat!
Investigation: Hogwood 2017
- Hogwood
- Pigs
Hogwood Farm is a horrific place in Warwickshire, which houses around 16,000 pigs and is one of the largest pig farms Viva! has ever seen. The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION and help us close down the farm.
