Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Meet the Halfway Heroes Campaign
A bold, fun, and welcoming campaign encouraging meat-eaters to reduce their animal product consumption by going 50 per cent plant-based.
Investigation: Europe’s Largest Lobster Port
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Gasping For Life
Gasping for life reveals the truth about the pork on your plate – in the UK, 9.8 million pigs slaughtered each year are gassed.
Join Viva!’s exciting new Christmas campaign!
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Are you an animal lover?
Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?
Dairy – Corporate Cruelty
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Face off: Pigs
Face Off is a nationwide campaign that challenges the British public to open their eyes to the realities of how animals are factory farmed. Take the challenge and watch our videos!
Filming in a typical British pig farm
A personal story of how it feels to go undercover, by Viva!’s founder & director, Juliet Gellatley
Investigation: Poplar Pig Farm
- Piglets
- Pigs
- Poplar farm
Piglets in barren wire ‘battery cages’ stacked three deep. The only so-called ‘environmental enrichment’ was a metal chain hanging in a metal cage.
Can you trust the tractor?
- Piglets
- Pigs
Viva! investigators have filmed at a farm that boast of Red Tractor accreditation and produces 20,000 pigs a year for supermarkets, such as Morrisons, and local businesses as East Riding Country Pork. What our cameras found will shock you. Watch the footage for yourself and ask: can I trust the tractor?
Tesco Tortures Turtles
- Tesco
- Turtles
Tesco has confirmed that it has stopped selling live turtles in its stores in China! This comes after a long, 8 year campaign by Viva!. Thank you to everyone who has written to Tesco and helped secure this important victory.
Bird Brain: How chickens think & feel
- Chickens
Few people think about chickens as intelligent or emotional, however scientists (and people who live with hens) have learned that these birds can be cunning and wily, and can communicate in sophisticated ways that are on a par with some primates.
Iceland Campaign
- Iceland
- Kangaroo meat
Viva! claims another victory in our long standing campaign against the sale of kangaroo meat in British supermarkets, as frozen food giants Iceland finally pull the product from their shelves.
Life is Cheep
- Broiler chickens
- Chickens
- Meat
Every day in the UK 2.5 million chickens are cruelly slaughtered for meat – that’s 30 deaths every second – each one an individual, each one a life lost.
Shocking Secrets: Reindeer Meat
- Reindeer
Harvey Nichols, Fortnum & Mason and downmarket Lidl are selling – or have recently sold – reindeer meat in many of their stores across the UK. The reindeer industry causes huge suffering both to reindeers and wild animals.
The Dark Side of Dairy
- Cows - Meat
- Dairy
- Milk
What could be more idyllic than the sight of dairy cows in a lush meadow? Truth is, it’s one huge deceit. There’s a cruel, much darker side to dairy which few see and even fewer know about.
