Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Gasping For Life
Gasping for life reveals the truth about the pork on your plate – in the UK, 9.8 million pigs slaughtered each year are gassed.
Are you an animal lover?
Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Investigation: Xmas Turkeys
- Animals
- Christmas
- Turkeys
- Xmas
An undercover investigation into three British intensive Red Tractor turkey farms reveals shocking scenes of suffering and abject animal cruelty, all for the sake of Christmas dinner.
Feed the Homeless
Over the course of November, Viva! teamed up with Million Dollar Vegan to provide and distribute 2,000 vegan meals for homeless people.
Slash the Risk
Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.
Investigation: Scottish Salmon 2020
- Animals
- Fish
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
Christmas: Turkeys
- Christmas
- Turkeys
In the UK around 90 per cent of turkeys are factory farmed. They’re selectively bred to grow quickly and often suffer from agonising leg disorders, joint degeneration and heart disease as a result.
Investigation: Flat House Farm
- Animals
- Pigs
Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.
Campaigns and Investigations: Pig Farming
- Pigs
Read about our exposés, events and campaigns to save these bright beautiful animals.
Zoonotic diseases – 3 in 4
Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.
Covid-19 – what you need to know
- Coronavirus
- Covid-19
- Zoonoses
We are in the midst of a global health emergency. Here, we answer the most frequently asked questions about Covid-19 and explain why we must stop eating animals to prevent future pandemics.
