Our campaigns

In 2026, Juliet Gellatley, Founder and Director of Viva! and her son Jazz are uncovering the truth behind the myths that abound in the egg industry; from the idea that cages were banned a long time ago to the images conjured up by the clever marketing term ‘free range’.

Animal gassing is horrific, and the sad reality is that the vast majority of the 10.7 million pigs and 1.19 billion chickens slaughtered each year in the UK, will face this brutal end.

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

A bold, fun, and welcoming campaign encouraging meat-eaters to reduce their animal product consumption by going 50 per cent plant-based. 

Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.

Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.

Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.

Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.     

Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.