Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

Slash the risk

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

3 in 4 banner

3 in 4

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

Scary Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!

Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

Campaigns by category

Animals

Health

Planet

Lifestyle

 

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Kangaroo Campaign History

05/11/2018  |   Tags: 
  • Kangaroo
  • Pam ferris

Viva! has been campaigning against the sale of kangaroo meat since the early 90s, and has achieved numerous successes in the removal of kangaroo products from British supermarkets.

The Dairy Industry’s TRASH

08/10/2018  |   Tags: 

On 1 October our new campaign, TRASH, launched to raise awareness of the forgotten victims of the dairy industry – male calves!

Viva!licious

22/08/2018  |   Tags: 
  • Cows - Meat
  • Dairy
  • Dairy-free
  • Ice cream

In July and August 2018 Viva! brought the UK’s first ever vegan ice cream van tour to seven British towns!

Save the Kangaroo Campaign

08/08/2018  |   Tags: 
  • Kangaroo
  • Meat

Viva! has been campaigning against the sale of kangaroo meat since the early 90s, and has achieved numerous successes in the removal of kangaroo products from British supermarkets.

Hogwood 2018 Investigation

17/07/2018  |   Tags: 
  • Hogwood
  • Pigs

Hogwood Farm is a horrific place in Warwickshire, which houses 16,000 pigs and is one of the largest pig farms Viva! has ever seen.  The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION.

Punished for Being a Mother

05/05/2018  |   Tags: 

A personal story by Juliet Gellatley, founder & director of Viva! who goes undercover and discovers that there is suffering in every glass of milk.

Face Off: Dairy

05/05/2018  |   Tags: 
  • Animals
  • Cows - Dairy

You won’t believe what is going on in our country’s factory farms! Will you take this challenge too? Can you face off against the British dairy industry?

Lidl Kangaroo Meat Campaign

28/03/2018  |   Tags: 
  • Kangaroo
  • Lidl
  • Meat

Viva! scores another victory in our long-standing kangaroo campaign as budget supermarket chain Lidl finally caves to public pressure and ends trade in kangaroo meat.

Chewy Campaign

01/01/2018  |   Tags: 
  • Chewy
  • Kangaroo

Join us in supporting Total Liberation International’s call for Chewy, a major US companion animal supplies chain, to ditch kangaroo meat!

Hogwood 2017 Investigation

10/07/2017  |   Tags: 
  • Hogwood
  • Pigs

Hogwood Farm is a horrific place in Warwickshire, which houses around 16,000 pigs and is one of the largest pig farms Viva! has ever seen.  The conditions for pigs there are so appalling that Viva! launched a campaign in 2017 urging supporters to TAKE ACTION and help us close down the farm.

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