Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

Slash the risk

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

3 in 4 banner

3 in 4

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

Scary Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!

Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

Campaigns by category

Animals

Health

Planet

Lifestyle

 

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Viva!shake

23/09/2019  |   Tags: 
  • Dairy
  • Dairy cows

Viva! took an all-vegan milkshake bar across the country, giving out free vegan milkshakes at university fresher fairs! 

Vegan Now

22/09/2019  |   Tags: 
  • Planet
  • Vegan now

We are in the midst of a climate emergency. Going vegan is the single biggest thing you can do to cut down your environmental impact. See what you can do help.

Hogwood Press

18/08/2019  |   Tags: 
  • Hogwood
  • Pigs

Hogwood Farm is a horror farm in Warwickshire housing 16,000 pigs. It is one of the largest pig farms Viva! has ever seen. Conditions there for pigs are so appalling we have launched a campaign urging supporters to TAKE ACTION and help us close the farm down. This campaign has attracted a huge amount of media attention.

Hogwood Horror Farm

18/08/2019  |   Tags: 
  • Hogwood
  • Pigs

Since 2017, Viva! Campaigns have recorded a catalogue of cruelty at Hogwood Farm in Warwickshire, including extreme overcrowding; routine mutilation; cruel farrowing crates; sick and dying pigs abandoned in gangways; the dead left to rot amongst the living; painful lacerations from brutal assaults and live cannibalism.

Hogwood 2019 Investigation

17/08/2019  |   Tags: 
  • Hogwood
  • Pigs

Against all odds, Viva! Campaigns returned to Hogwood pig farm in 2019 to expose shocking conditions at Tesco-approved hell hole for the third year running.

Hogwood Factsheet

17/08/2019  |   Tags: 
  • Hogwood
  • Pigs

Since 2017, Viva! Campaigns have recorded a catalogue of cruelty at Hogwood Farm in Warwickshire, including extreme overcrowding; routine mutilation; cruel farrowing crates; sick and dying pigs abandoned in gangways; the dead left to rot amongst the living; painful lacerations from brutal assaults and live cannibalism.

Hogwood Videos

17/08/2019  |   Tags: 
  • Hogwood
  • Pigs

Together we can create a social media storm and expose Hogwood Horror Farm by sharing our investigation videos! Don’t forget to tag #HogwoodPigs and #Tesco in your posts. Every little helps in stopping Hogwood Horror Farm.

Slaughter Campaigns

29/07/2019  |   Tags: 
  • Farming
  • Slaughter
  • Vegan

There’s no such thing as ‘humane’ slaughter! Whether factory farmed, zero-grazed, ‘free range’ or organic, when cows, pigs, chickens and other animals reach the slaughterhouse their fate is the same.

Viva!ccino

09/04/2019  |   Tags: 
  • Cows - Meat
  • Dairy
  • Dairy-free

Viva! took an all-vegan coffee bike to British shopping centres to hand out free vegan cappuccinos to the public!

UK Dairy Day

14/11/2018  |   Tags: 
  • Cows - Meat
  • Dairy

UK Dairy Day is an event where the dairy industry exhibit what they consider the best…

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