Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Big 3

The Big 3

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

Dead broiler chicken

Investigation: Broilers

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.



Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!

Nursing sow confined to barbaric farrowing crate

Investigation: Morrisons Pigs

Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Slash the risk

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

hogwood a modern horror story

Hogwood: a modern horror story

Hogwood the Movie – all about. Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

this is fine

This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Campaigns by category






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Christmas: Turkeys

06/10/2020  |   Tags: 
  • Christmas
  • Turkeys

In the UK around 90 per cent of turkeys are factory farmed. They’re selectively bred to grow quickly and often suffer from agonising leg disorders, joint degeneration and heart disease as a result.

Investigation: Flat House Farm

23/08/2020  |   Tags: 
  • Animals
  • Pigs

Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.

3 in 4

30/04/2020  |   Tags: 

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

Coronavirus COVID-19 – What you need to know

02/04/2020  |   Tags: 
  • Coronavirus
  • Covid-19

We are in the midst of a global health emergency. Here, we answer the most frequently asked questions about COVID-19 and explain why we must stop eating animals to prevent future pandemics.

Foie Gras

01/04/2020  |   Tags: 

Foie gras (french for “fat liver”) is a specialty food made from the engorged liver of a duck or goose. It is a cruel practice and has no place in a civilised society.

Scary Dairy

22/03/2020  |   Tags: 
  • Cows - Meat
  • Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!

Britain’s Hardest Working Mother

22/03/2020  |   Tags: 
  • Cows - Meat
  • Dairy

We’re asking you to help us educate people and spread awareness about the plight of dairy cows, the hardest working mothers, in the days leading up to Mother’s day.

No Porkies: The Pig Industry

11/11/2019  |   Tags: 
  • No porkies
  • Pigs

Do you love pigs enough not to eat them? After a successful year of running No Porkies street actions nationwide, we are looking for volunteers to run their own events in their local areas. 

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