Our campaigns

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.

Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.

Hogwood – now on Netflix! Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.     

Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.