Meet the Halfway Heroes Campaign
A bold, fun, and welcoming campaign encouraging meat-eaters to reduce their animal product consumption by going 50 per cent plant-based.
Gasping For Life
Gasping for life reveals the truth about the pork on your plate – in the UK, 9.8 million pigs slaughtered each year are gassed.
Dairy – Corporate Cruelty
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can!
Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.