We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Investigation: Scottish Salmon
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
Slash the Risk
Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.
3 in 4
Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
Scary Dairy
Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!
Hogwood: a modern horror story
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
Animals
Health
Planet
Lifestyle
Investigation: Flat House Farm
- Animals
- Pigs
Red Tractor suspends Flat House pig farm in Leicestershire, claiming to be ‘appalled’ by barbaric conditions captured by undercover investigators for Viva! Campaigns.
Campaigns and Investigations: Pig Farming
- Pigs
Read about our exposés, events and campaigns to save these bright beautiful animals.
Hogwood: a modern horror story
- Animals
- Hogwood
- Pigs
Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.
3 in 4
Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.
Coronavirus COVID-19 – What you need to know
- Coronavirus
- Covid-19
We are in the midst of a global health emergency. Here, we answer the most frequently asked questions about COVID-19 and explain why we must stop eating animals to prevent future pandemics.
Foie Gras
Foie gras (french for “fat liver”) is a specialty food made from the engorged liver of a duck or goose. It is a cruel practice and has no place in a civilised society.
Scary Dairy
- Cows - Meat
- Dairy
Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!
Britain’s Hardest Working Mother
- Cows - Meat
- Dairy
We’re asking you to help us educate people and spread awareness about the plight of dairy cows, the hardest working mothers, in the days leading up to Mother’s day.
Investigation: Gravel Farm
- Gravel farm
- Turkeys
Victory: Red Tractor drops abhorrent turkey farm following Viva! investigation
No Porkies: The Pig Industry
- No porkies
- Pigs
Do you love pigs enough not to eat them? After a successful year of running No Porkies street actions nationwide, we are looking for volunteers to run their own events in their local areas.