Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Corporate Cruelty Event Viva!

Dairy – Corporate Cruelty

Dead cows and calves, isolated calves, beaten and shackled mothers – the biggest names in dairy exposed!

Viva!’s demand to include plant-based diets in COP28 climate commitments

Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.

Hogwood on Netflix

HOGWOOD: a modern horror story

Hogwood – now on Netflix! Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.

Eating the Earth logo

Eating the Earth

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.     

Duck egg farming exposed

Investigation: Field Farm Duck Eggs

Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

Sea lice attached to steelhead trout

Lice-nsed to kill

More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

Big 3

The Big 3

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

this is fine

This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Vegan Now

Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.

Campaigns by category






  • Search resources by tags

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Viva! Poland Dog Adoption

07/03/2023  |   Tags: 

Can you provide a loving forever home to a dog from our sanctuary? The more dogs we are able to rehome in the UK, the more we can take in from Ukraine.

How YOU Can Save Wildlife

04/02/2023  |   Tags: 
  • Eating the Earth
  • Extinction
  • sixth mass extinction
  • Take Action
  • Vegan
  • Wildlife
  • Wildlife crisis

Experience the story of the wild animals across the world who are clinging onto survival because of the insatiable demand for meat and milkshakes, in our latest environment campaign video.

The True Costa Dairy

12/01/2023  |   Tags: 
  • cow
  • Dairy
  • Milk
  • Scary Dairy

Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.

Investigation: Home Farm

05/01/2023  |   Tags: 
  • cow
  • Dairy
  • Milk
  • Scary Dairy

An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.

Viva!’s Animal Ambassadors

12/09/2022  |   Tags: 
  • Climate Crisis
  • Eating the Earth
  • Meat and dairy
  • Planet
  • Wildlife

Eating meat, dairy, fish and eggs is the leading cause of wildlife and biodiversity loss. Viva!’s animal ambassador series tells the stories of some of the wild animals who are directly threatened by the global demand for animal products.

Eating the Earth: Week of Action

25/08/2022  |   Tags: 

This upcoming September 12th-18th is the Viva! Swaps to Save Wildlife Week of Action. Join local groups across the country in hosting vegan outreach events in your area to help protect wildlife and the planet.

The Viva! La Burger Tour is Back

04/08/2022  |   Tags: 
  • Climate Crisis
  • COP26

This time we will be hitting six cities across east England and will be urging the British public to choose vegan to save our planet, wildlife and the future of humanity.

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