Our campaigns

We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Featured campaigns

Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

Slash the risk

Slash the Risk

Our Slash the Risk campaign involves placing huge billboards in the West Midlands and Bristol in November and December which will reach 12 million people.

3 in 4 banner

3 in 4

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

End Factory Farming

End Factory Farming – Before It Ends Us

Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

Scary Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!

Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

Campaigns by category

Animals

Health

Planet

Lifestyle

 

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Investigation: Morrisons Pigs

22/06/2020  |   Tags: 
  • Animals
  • Pigs

In our latest undercover investigation into British pig farming we expose farms supplying meat to Morrisons. Take action now.

3 in 4

30/04/2020  |   Tags: 

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

Coronavirus COVID-19 – What you need to know

02/04/2020  |   Tags: 
  • Coronavirus
  • Covid-19

We are in the midst of a global health emergency. Here, we answer the most frequently asked questions about COVID-19 and explain why we must stop eating animals to prevent future pandemics.

Foie Gras

01/04/2020  |   Tags: 

Foie gras (french for “fat liver”) is a specialty food made from the engorged liver of a duck or goose. It is a cruel practice and has no place in a civilised society.

Scary Dairy

22/03/2020  |   Tags: 
  • Cows - Meat
  • Dairy

Going dairy-free is a smart move not just for ethical reasons but also because it will very likely improve your health in several ways. Try going dairy-free and see for yourself!

Britain’s Hardest Working Mother

22/03/2020  |   Tags: 
  • Cows - Meat
  • Dairy

We’re asking you to help us educate people and spread awareness about the plight of dairy cows, the hardest working mothers, in the days leading up to Mother’s day.

No Porkies: The Pig Industry

11/11/2019  |   Tags: 
  • No porkies
  • Pigs

Do you love pigs enough not to eat them? After a successful year of running No Porkies street actions nationwide, we are looking for volunteers to run their own events in their local areas. 

World Vegan Day

01/11/2019  |   Tags: 

Three in four of the world’s new or emerging infectious diseases come from animals. Responsible for nearly three million deaths a year, these diseases are largely transmitted through trading wildlife (legally and illegally) and factory farming.

Viva!shake

23/09/2019  |   Tags: 
  • Dairy
  • Dairy cows

Viva! took an all-vegan milkshake bar across the country, giving out free vegan milkshakes at university fresher fairs! 

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