Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.
Gasping For Life
Gasping for life reveals the truth about the pork on your plate – in the UK, 9.8 million pigs slaughtered each year are gassed.
Are you an animal lover?
Have you ever asked yourself why it’s socially acceptable to love some animals but eat others?
Be part of the dining revolution with Viva!’s restaurant campaign 50by25
Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.
Dairy – Corporate Cruelty
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
HOGWOOD: a modern horror story
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. Explore the animals under threat and what you can do to help.
Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.
Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?
The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.
End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.
This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Animals
Health
Planet
Lifestyle
Investigation: Cadbury Milk
- Cadbury
- Dairy
- Investigation
- Milk
Our undercover investigators have been inside numerous dairy farms that supply Cadbury with milk. Here we expose the bloody secrets of one of the nation’s favourite confectionery brands.
Investigation: Biosecurity
- Badger cull
- Badgers
- Cows - Dairy
- Cows - Meat
- Dairy
At three Welsh markets we covertly filmed an appalling disregard for biosecurity – one of the many failings in modern animal husbandry that could be to blame for the spread of bovine TB.
The Death Cycle of Ducks
- Duck
- Ducks
Britain’s favourite wild bird has joined the ranks of the factory farmed animal machines. They have been forced out of the ponds and riversides and crammed in their thousands into dirty, stinking sheds – their every natural instinct frustrated.
Fishing for Facts
- Fish
- Fishing
Some people who give up eating meat and poultry continue to eat fish in the belief that it is a healthy food and that fishing is less cruel and environmentally destructive than farming. Nothing could be further from the truth.
Journey to Death: Horses
- Horse meat
- Horses
- Poland
Every year, 30,000 ‘meat’ horses leave Poland for the slaughterhouses of Italy. There is no rest, no water and no food for many on the road to misery – a five day journey across six countries.
Investigation: Co-op Supermarket
- Coop
- Ducks
In 2005 another shocking Viva! undercover investigation, the reality of life for Britain’s millions of factory farmed ducks was exposed to public view.
Investigation: Marks and Spencer
- Ducks
- Marks and spencer
In 2004, Viva! and its supporters persuaded Marks & Spencer to drop factory-farmed whole duck, after countrywide protests outside its stores and a blitz of media attention.
Adidas Kangaroo Leather Campaign
- Adidas
- Football
- Kangaroos
Viva! has been fighting against the use of kangaroo leather in football boots since 2003, taking on sportswear giants Adidas.
Campaign Against Ostrich Meat
- Exotic meat
- Ostrich
- Ostrich meat
Viva! launched its campaign against ostrich meat in 1996 and Tesco was our first target, being the nation’s largest supplier of this meat.
