Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
We want to say a huge thank you to everyone who donated yesterday as part of #GivingTuesdayNow (and to everyone who is supporting our vital work at this challenging time).
We love our gorgeous fur babies and love to pamper them too. Here is our selection of vegan accessories and eco-friendly treats…
With the London Marathon unable to take place this Sunday, we’re asking you to Get Active for Animals and fundraise to keep our campaigns for the animals, environment and health going!
The lockdown is a hard time for us all, but for the animal sanctuaries who care for animals rescued or abandoned animals, times are even tougher.
Whether we use animals for food or medicine, it is this exploitation which has led us to where we are right now. People attempting to treat this outbreak with bear-bile could quite possibly be putting us at risk of the next pandemic.
On Thursday 2 April, animal rights activists all over the world will come together to advocate for animals during the International Online Rally for Animal Rights
Where will our billboards go next? It’s up to you! 5.2 million people have asked themselves ‘When did I last kill an animal?’ after seeing our powerful vegan billboard messages across the East Midlands.
With Coronavirus putting the world on lockdown and the death toll rising, it can be hard to see any positives in the pandemic…
We’re launching our vegan billboards asking people ‘What’s your favourite animal to eat?’ and ‘When did you last kill an animal?’ at 60 billboard locations across the East Midlands.
