Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.
Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.
Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.
Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.
Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?
When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.
Viva! founder Juliet and her son Jazz have witnessed firsthand the cruelty inside a so-called ‘standard’ pig farm, and help you and the animals break free from cruelty.
Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Animal gassing is horrific, and the sad reality is that the vast majority of the 10.7 million pigs and 1.19 billion chickens slaughtered each year in the UK, will face this brutal end.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Discover the shocking truth behind your milk—hidden cruelty, corporate greed, and what the dairy industry doesn’t want you to know.
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.
Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.
An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.
Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.
See more animal campaigns
Wuhan announced that the eating of all wild animals is now prohibited, along with virtually all hunting, as they turn the city into a ‘wildlife sanctuary’.
Bees can make a comeback with our help! Learn why bees are in decline and what you can do to help. World Bee Day has just passed on 20th May, celebrating the importance of protecting bees and other pollinators. Of all the pollinators, people love seeing bees – the friendlier furrier cousin of wasps!
The coronavirus crisis has been difficult for everyone, but there have been a few wins for animals during this time to help put a smile on our face.
A proposed unit for rearing and fattening almost 2,000 pigs has been rejected as a huge victory over animal agriculture
Lockdown has been going on for a while now. Nobody knows when we will be able to go back to our normal lives, let alone our vegan activist lives. If you want to stay active during this time, we’ve got some ideas for you.
We want to say a huge thank you to everyone who donated yesterday as part of #GivingTuesdayNow (and to everyone who is supporting our vital work at this challenging time).
We love our gorgeous fur babies and love to pamper them too. Here is our selection of vegan accessories and eco-friendly treats…
With the London Marathon unable to take place this Sunday, we’re asking you to Get Active for Animals and fundraise to keep our campaigns for the animals, environment and health going!
The lockdown is a hard time for us all, but for the animal sanctuaries who care for animals rescued or abandoned animals, times are even tougher.
