Viva! Animals

Viva! Animals is here to educate about the wonderful and unique animals we share our planet with. We expose the atrocious factory farming industry which has taken over meat, dairy and egg production. Most farmed animals spend their short lives imprisoned in squalor and exploited for human use – a vast contrast to the freedoms and joys they experience in the wild.

Big pig

Introduction to Factory Farming

Whilst it is often claimed that the UK has some of the highest welfare standards in the world, the reality is far worse. Read our intro to factory farming.

Happy pig

Number of animals killed

Billions of animals, from land to sea, are killed each year in the UK and around the world so we can unnecessarily consume animal products.

pig slaughter instrument for sticking the pigs

Slaughter: how animals are killed

Every year in the UK around 1.2 billion land animals are slaughtered for human consumption. This includes over 1 billion chickens, 15 million turkeys, 14 million sheep, 2.8 million cattle, over 10 million pigs and almost 15 million sheep and lambs. In addition, almost one billion fish are killed and trillions of shellfish.

Red Tractor Overview – Can it be Trusted?

Red Tractor is the largest food assurance scheme in Britain, that supposedly ‘promotes and regulates food quality’. But can it really be trusted?

Reporting farmed animal cruelty

When Viva! investigates factory farming we report our findings to every authority who can have an influence. We may call a vet to the scene (we have contacted the RSPCA as well as private vets). Plus, of course, we give our evidence to the retailers (often supermarkets) the farm is supplying.

Recent Campaigns & Investigations

Corporate Cruelty Event Viva!

Dairy – Corporate Cruelty

Join our nationwide Day of Action against dairy on 27 January 2024. Order your free stall pack now.

Investigation: Tafarn Y Bugail

An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.

Would you swap web banner

Would You Swap?

Pigs suffer horrific conditions in UK farms… in our most recent Freshers tour, we asked students if they would swap with them.

Investigation: Scottish Salmon 2023

Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.

Müller Killer

Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.

Investigation: Zero Grazing

Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.

DoA March

The True Costa Dairy

Viva! found shocking cruelty at a Kent dairy farm that supplies Freshways, Costa’s milk provider. We need your help to make a difference.

Investigation: Home Farm

An undercover investigation by Viva! Campaigns has exposed multiple incidents of animal cruelty at a dairy farm in Kent supplying Freshways.

Hogwood on Netflix

HOGWOOD: a modern horror story

Hogwood – now on Netflix! Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.

Animals

Latest news & blogs

Fox in a Meadow

Snared by Bob Berzins

22/07/2020   |  

Set against the beautiful backdrop of England’s moorland, Snared, exposes the pressures of rural life and tackles the brutal reality of countryside crime.

Live export day

Ban Live Exports: International Awareness Day

11/06/2020   |  

Every year millions of farmed animals worldwide are subjected to the horrors of live transport. Join us this Sunday 14 June in calling to #BanLiveExports. Closer to home, judicial review proceedings have been started against the Scottish government to stop the export of unweaned calves on journeys over eight hours. 

BeeVive bee

Getting buzzed about bees!

26/05/2020   |  

Bees can make a comeback with our help! Learn why bees are in decline and what you can do to help. World Bee Day has just passed on 20th May, celebrating the importance of protecting bees and other pollinators. Of all the pollinators, people love seeing bees – the friendlier furrier cousin of wasps!

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