Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
The biggest study to date investigating the link between diet and Covid-19 brought incredible results – having a healthy diet cuts the risk of infection but even if you do...
July Podcast | Meet World Champion Triathlete Kate Strong!
Meet Oracle, an algorithm embedded in the planet's source code that initiates when humanity is on the verge of extinction.
Viva!'s Vegan Recipe Club are here to give you the low-down on how you can celebrate Wimbledon in vegan style!
People are increasingly aware of the environmental destruction caused by our insatiable demand for meat. But what about marine animals?
Join us for our exclusive premiere of Oracle, a short film which highlights the urgent need to act now to protect our world and ourselves.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
A ground-breaking study has just been published by the BMJ Nutrition, Prevention & Health journal and its results confirm what Viva! have been saying for months – a vegan diet can...
Many of us grew up being told that we need to drink cow’s milk to help us grow. Despite all the evidence showing that we don’t need dairy, and linking...
