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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Health
Coconut

Coconut oil… best of a bad bunch?

20/04/2021  |     |   Blog

Previously shunned for its high saturated fat content, coconut oil has experienced a huge revival in popularity and is now found in health food shops and supermarkets across the country.…

Health
Vegan protein

Vegans and the Protein Myth

20/04/2021  |     |   Blog

It's a myth that vegans miss out on protein, in fact, plant protein is much healthier than the protein found in meat and dairy, and a varied, vegan diet is...

Viva!Life issues
viva! life magazine 76 spring issue cover

Viva!Life Issue 76 | Spring 2021

19/04/2021  |     |   Blog

  Our Spring 2021 issue is out now! Viva!Life 76 features our 2020 year in review celebrating everything we did and achieved last year. We go into detail about three…

Viva! in the media

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