Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Viva! unveils hilarious new marketing campaign ‘Yes, You Ve-can’
Picking one or two plant foods to try and suggest that a vegan diet is environmentally damaging is wrong and smacks of desperation.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Progress at last! New legislation is set to recognise molluscs and crustaceans as sentient beings in a fantastic step forward in animal welfare.
News headlines this week imply plant-based burgers are nutritionally inferior to grass-fed beef – but that not what the study found.
It may not appeal much to vegans but cultured meat has the potential to save billions of animals' lives and have a substantially lower impact on the environment than animal...
We know antioxidants are supposed to be good for us, but what exactly are they, where do they come from and what do they do?
Viva! is back with street actions as Covid-19 restrictions ease! We talked to the public about the importance of going vegan for our planet and our latest campaign, Oracle.
Progress! Yesterday, the European Commission banned the use of cages on animal farms in a historic win for animal rights that Viva! helped fight for.
