Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Every other week, someone blames vegans, millennials or “trendy food bloggers” for destroying the environment by eating avocados. Predictably, the truth is far from these inflated accusations.
Cutting meat, fish, eggs and dairy from your diet is the single most effective action you can take to lower your impact on the planet.
The science is in and experts agree that spices not only improve the flavour of our food but also enhance our health.
Joey Carbstrong is interviewed at Vegan Camp Out Festival by Viva's head of investigations, Lex Rigby.
The way our body and mind works changes as we get older, which means that in order to be at our best, we should adapt our diet to our new...
Happy Women's Equality Day! We want to celebrate the amazing women that keep Viva! running as a thank you for all their hard work.
Today sees the publication of the IPPC’s comprehensive assessment of climate science report, the IPCC’s starkest warning yet.
Viva!’s new guide explains exactly how to create a well-planned, nutritious and appealing menu for children of all ages.
