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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Shepherds Bush
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Broken Bonds

Nothing compares to the love between a mother and her baby. Yet, in the dairy industry, that bond is broken. Thousands of innocent animals suffer, unnecessarily, every single day. You have the power to stop this, go dairy-free.

Manor Farm - Piglet
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Investigations appeal

Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.

Action outside Defra
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Action Hub

Every social justice movement begins with standing up for those who are silenced or overlooked. Throughout history, meaningful change has always come when people unite to challenge injustice. With courage, compassion and collective action, there’s no limit to what we can achieve together.

Scary Dairy
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Scary Dairy

Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.

News and blogs

Viva!Life issues
Viva!Life cover 80

Viva!Life Issue 80 | Summer 2022

25/05/2022   |     |   Blog

This edition we focus on the Ukraine crisis and the incredible work of Viva! Poland – and our generous UK supporters and volunteers – who are helping refugees and their…

Minisodes
The Viva! Vegan Minisode with Faye and Lex

May 2022: Vegan News Minisode

20/05/2022   |     |   Blog

Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Animals
Viva! and Cardiff Animal Action

Sea Lice Campaign Success!

13/05/2022   |     |   Animals

Viva! toured the UK with our sea lice campaign, to warn the public they may be getting more than they bargained for when buying fish... a side of lice.

Health

Top 10 food myths debunked

03/05/2022   |     |   Blog

Are vegans wasting away from protein deficiency? Is our taste for tofu destroying the Amazon rainforest? Here we debunk the 10 most common vegan food myths.

Podcast
Chef Cola chats to Faye on the Viva! Vegan Podcast

May 2022: Chef Cola

01/05/2022   |   Podcast

Episode 67 of the Viva! Vegan Podcast features Nicola Kagoro, a.k.a. Chef Cola, pioneering vegan chef, activist, entrepreneur and businesswoman  

Viva! in the media

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