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Viva! logo

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Climate march
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Eating the Earth: Week of Action

This upcoming September 12th-18th is the Viva! Swaps for the Wildlife Week of Action. Join local groups across the country in hosting vegan outreach events in your area to help protect wildlife and the planet.

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The Viva! La Burger Tour is Back

This time we will be hitting six cities across east England and will be urging the British public to choose vegan to save our planet, wildlife and the future of humanity.

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Eating the Earth

The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.     

Ronnie Lee, Founder of the Animal Liberation Front, hunt saboteur and vegan activist
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August 2022: Viva! Vegan Podcast

Episode 70 of the Viva! Vegan Podcast features Ronnie Lee, founder of the Animal Liberation Front, hunt saboteur and vegan activist.

News and blogs

The Queen Ditches Fur This Winter

The Queen Ditches Fur This Winter

06/11/2019  |     |  

For centuries, the royal family has worn the most extravagant garments during their public appearances, with a mink collar often being seen lining the Queen’s grand coat...

5 Best Vegan Sweets for Halloween

5 Best Vegan Sweets for Halloween

31/10/2019  |     |  

Starburst - This is one of the most old-school accidentally vegan sweets. They’re perfect for trick or treating as they’re individually wrapped and have no scary animal products hidden within.

Viva!'s 25th Anniversary!

Viva!’s 25th Anniversary!

31/10/2019  |     |  

Since then we have run countless campaigns which have exposed the inherent cruelty to farmed animals in the UK and around the world...

Fake Meat: Friend or Foe?

Fake Meat: Friend or Foe?

26/10/2019  |     |  

The last couple of years have seen an exponential growth in plant-based meat alternatives. Seitan chick’n burgers and kebabs are suddenly available everywhere in the UK...

action administration adults

What is Climate Change?

18/10/2019  |     |  

So you know that we are suffering with climate change and we should be turning to solar and wind power (or should we? more on that later). And you know...

Don't miss

Hogwood documentary
7 Day Vegan
Viva! vegan pack

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