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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo

 

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

News and blogs

Health
Vegan burger

Peak meat by 2025

06/04/2021  |     |   Blog

Europe and US will reach ‘peak meat’ by 2025 due to rise of vegan meat, fish and dairy alternatives according to a new report.

Health
Iron-rich foods

Iron – why plants are best

06/04/2021  |     |   Blog

The old myth that we need meat for iron is deeply entrenched but it’s not the best source for a number of reasons. If you want the good stuff, read...

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