Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
Millions of people are coming together around the world on Saturday 6 November to protest against the climate crisis and demand global climate justice.
Michael Mansfield QC, Britain's leading criminal defence barrister and Patron of Viva!, condemns ecocide saying it should be made illegal
Viva! is launching an array of billboards across the UK as part of their environmental campaign Vegan Now
This week, Viva! are hitting the streets to show the people of Britain just how super delicious vegan burgers are – and how they can save the planet by eating them!
The intensification of animal farming is not just bad for the animals – it's also ruining the planet and putting our health at risk.
Viva! joins forces with Animal Equality, Farmers Stock-Free Farming and Vegan Scotland Outreach to form a contingent ‘Vegans Unite for the Planet’ for COP26
Viva! and MP Lisa Cameron, are asking the public to go vegan for COP26
Vegan campaigners say COP26 menu needs to be 100% plant-based
Nigella Lawson, the queen of culinary innuendos, has revealed in a Sunday Times interview that she tried to eat vegan but only managed a measly two weeks, claiming it made her 'very run down' and worsened an iron...
