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The UK’s leading vegan campaigning charity
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Viva! has launched Everyone Can Cook Vegan, a new cookbook with 100 inspiring recipes aimed at people of all skill levels.
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
Christmas is a time of joy, so what better way of spreading peace, kindness and compassion to our loved ones and our animal friends than by making the big feast deliciously vegan?
This edition we focus on the Ukraine crisis and the incredible work of Viva! Poland – and our generous UK supporters and volunteers – who are helping refugees and their…
Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Some 'experts' should better stick to their profession, rather than mislead people with their biased anti-vegan views.
Viva! toured the UK with our sea lice campaign, to warn the public they may be getting more than they bargained for when buying fish... a side of lice.
Viva! reacts to the government's decision to scrap the Animals Abroad Bill.
They belong in the same family and so have much in common, yet each has its own distinctive qualities
With spring now in full swing and summer on the way, it’s time to take full advantage of nature’s bounty. Here are 10 of the UK’s healthiest seasonal foods.
Are vegans wasting away from protein deficiency? Is our taste for tofu destroying the Amazon rainforest? Here we debunk the 10 most common vegan food myths.
Episode 67 of the Viva! Vegan Podcast features Nicola Kagoro, a.k.a. Chef Cola, pioneering vegan chef, activist, entrepreneur and businesswoman
