The UK’s leading vegan campaigning charity
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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

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Takeaway The Meat

Our biggest ever appeal is here – help us to reach beyond the vegan bubble and go mainstream with our vegan TV Ad!

Dead broiler chicken
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Investigation: Broilers

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

this is fine
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This is Fine

This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

COP26 activism banner
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COP26 ACTIVISM – HELP US SAVE THE PLANET

For COP26, Viva! is organising a variety of actions to show the people of Britain how important it is to act now and go vegan in order to curb climate breakdown! Find out how you can help us safe animals and the planet!

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Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

News and blogs

Ahimsa milk

Ahimsa milk

04/10/2017  |     |  

Mahatma Gandhi believed in the principle of ahimsa, which informed his policy of passive resistance towards the occupying British forces during the period leading up to Indian independence. The Jain…

Vegan Welsh Cakes approved by Grandma

Vegan Welsh Cakes approved by Grandma

17/01/2017  |     |  

I honestly can’t tell the difference between the original and the modified version – and neither can grandma!!You can pretty much add anything you like to the recipe, if you…

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Hogwood documentary
7 Day Vegan
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