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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Animals
Large broiler sheds

The Rise of Factory Farming

01/11/2021  |     |   Animals

The intensification of animal farming is not just bad for the animals – it's also ruining the planet and putting our health at risk.

Media centre
Viva! COP26 billboards

Vegans Unite for the Planet at COP26

30/10/2021  |     |   Blog

Viva! joins forces with Animal Equality, Farmers Stock-Free Farming and Vegan Scotland Outreach to form a contingent ‘Vegans Unite for the Planet’ for COP26

Celebrities
Nigella Lawson

Come on Nigella, give veganism another go!

26/10/2021  |     |   Blog

Nigella Lawson, the queen of culinary innuendos, has revealed in a Sunday Times interview that she tried to eat vegan but only managed a measly two weeks, claiming it made her 'very run down' and worsened an iron...

Animals

Everyone Loves The Big 3!

14/10/2021  |     |   Animals

Viva! took The Big 3 across the UK to show just how easy swapping chicken, cheese and chocolate for a cruelty-free alternative really is!

Viva! in the media

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