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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

Viva! 30th anniversary logo

 

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March 2024: Vegan News Minisode

In this episode, Faye and Issy discuss Speciesism, Pignorant, the power of collaboration, Christspiracy, and the vegan cheese brand Daiya, which caused a stir online after unveiling its beef burger.

Picture of a baby pig standing on grass. Viva! logo, and text say says We're hiring! Campaigns Manager.
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Campaigns Manager

We are looking for a Campaigns Manager to drive progressive change for millions of farmed animals. If you’re a creative and strategically-minded individual with a passion for increasing veganism in the UK, this role is for you.

50by25 information graphic
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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Do vegan men have better sex?
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February 2024: Vegan News Minisode

In this episode, we discuss Joey Carbstrong’s new documentary, the vegan lunchbox that went viral and how going vegan can improve men’s sex lives.

News and blogs

Celebrities
Nigella Lawson

Come on Nigella, give veganism another go!

26/10/2021  |     |   Blog

Nigella Lawson, the queen of culinary innuendos, has revealed in a Sunday Times interview that she tried to eat vegan but only managed a measly two weeks, claiming it made her 'very run down' and worsened an iron...

Animals

Everyone Loves The Big 3!

14/10/2021  |     |   Animals

Viva! took The Big 3 across the UK to show just how easy swapping chicken, cheese and chocolate for a cruelty-free alternative really is!

Planet

Could do better!

11/10/2021  |     |   Blog

People in the UK are eating less meat than they did 10 years ago but we still need to eat less to avoid a climate crisis

Viva! in the media

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