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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

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April 2024: Vegan News Minisode

In this episode, we discuss a false raw milk claim, the new documentary ‘I Could Never Go Vegan’, France’s ban on meat labels for vegetarian products, Cillian Murphy and vegan chef Kirk Haworth’s win on Great British Menu.

50by25 information graphic

Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

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Be part of the dining revolution with Viva!’s restaurant campaign 50by25

Ride on the wave of culinary change as we work towards making 50 per cent of every menu vegan by the end of 2025 to save our planet, with Viva!’s new sustainable dining campaign.

Why Go Vegan?

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Health
dying for a burger

Dying for a burger

23/09/2021  |     |   Blog

The most serious aspect of the environmental crisis according to some scientists is the loss of biodiversity – the other living things with which we share the Earth. This huge...

Planet
Soya foods

Environmental soya myths

20/09/2021  |     |   Blog

One of the most common misconceptions about soya is that soya-eating vegans are responsible for the destruction of rainforests. This couldn’t be further from the truth.

Viva!Life issues
Viva!Life 77 cover

Viva!Life Issue 77 | Summer 2021

16/09/2021  |     |   Blog

  Welcome to Viva!Life issue 77; our scorching summer edition! We have not one, not two, but three feature interviews this issue! We catch up with one quarter of one…

Campaigns
Big 3

The Big 3

09/09/2021  |     |   Campaigns

Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

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