The UK’s leading vegan campaigning charity
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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Dr Lisa Cameron MP ban uk factory farming
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Ask your MP to sign Early Day Motion to ban UK factory farming

As part of our End Factory Farming Before It Ends Us campaign, Dr Lisa Cameron has put forward an Early Day Motion on behalf of Viva! proposing a debate on the terrible suffering inflicted on more than one billion animals in the House of Commons.

Trout invesitgation
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Investigation: Rainbow Trout

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

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Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

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Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

Legacy
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Leaving a gift in your Will

Your gift will help to protect our planet for future generations and will enable us to move one step closer to a vegan world. Give the gift of freedom.

News and blogs

Ahimsa milk

Ahimsa milk

04/10/2017  |     |  

Mahatma Gandhi believed in the principle of ahimsa, which informed his policy of passive resistance towards the occupying British forces during the period leading up to Indian independence. The Jain…

Vegan Welsh Cakes approved by Grandma

Vegan Welsh Cakes approved by Grandma

17/01/2017  |     |  

I honestly can’t tell the difference between the original and the modified version – and neither can grandma!!You can pretty much add anything you like to the recipe, if you…

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Hogwood documentary
7 Day Vegan
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