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Viva! The Vegan Charity

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.

Viva! 30th anniversary logo

Celebrating 30 years of Viva!

 

Gasping for life
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Gasping for life

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

Are you an animal lover header
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Are you an animal lover?

This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.

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Viva!’s 30th Anniversary!

This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.

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Gorilla Defenders

There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?

Fake is Great
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Fake is Great

There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!

Job advert for PR Manager at Viva!
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PR Manager

PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.

News and blogs

Viva!Life issues
Viva!Life cover 80

Viva!Life Issue 80 | Summer 2022

25/05/2022  |     |   Blog

This edition we focus on the Ukraine crisis and the incredible work of Viva! Poland – and our generous UK supporters and volunteers – who are helping refugees and their…

Minisodes
The Viva! Vegan Minisode with Faye and Lex

May 2022: Vegan News Minisode

20/05/2022  |     |   Blog

Presenters Faye and Lex bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.

Animals
Viva! and Cardiff Animal Action

Sea Lice Campaign Success!

13/05/2022  |     |   Animals

Viva! toured the UK with our sea lice campaign, to warn the public they may be getting more than they bargained for when buying fish... a side of lice.

Health

Top 10 food myths debunked

03/05/2022  |     |   Blog

Are vegans wasting away from protein deficiency? Is our taste for tofu destroying the Amazon rainforest? Here we debunk the 10 most common vegan food myths.

Viva! in the media

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