Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
There’s no need to harm animals for the sake of a meal. Vegan-alternatives are nailing the taste and texture of meats, cheeses and milks – and, even better, they are cruelty-free!
PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.
PR Manager – A fantastic opportunity to work in a busy, high-performing communications team within the UK’s leading vegan charity, Viva!.
Learn about our shocking investigation into the appalling conditions at Field Farm, Lincolnshire, in our media release.
One of Britain's most well-known events, the Royal Ascot, is renowned worldwide. Yet, hidden from the public eye is the reality of horror and cruelty.
There are probably more myths, misinformation and downright lies about soya than any other food. The scare stories about the ‘dangers’ of this humble bean are not supported by any...
All the world’s major health organisations agree that a well-planned plant-based diet can provide all you need through all stages of life. But what exactly is a well-planned plant-based diet?...
Phytonutrients are the natural chemicals that occur in plants. We are only just discovering that despite their small quantities, they often have very powerful effects.
If you have irritable bowel syndrome (IBS) don’t fall into the trap of thinking you can’t eat many plant foods – you can and eating the right ones can help.
Episode 68 of the Viva! Vegan Podcast features Dale Vince, maverick entrepreneur, self-professed 'eco-nut' and Chairman of Forest Green Rovers.
Most of us love a sweet taste – we have evolved to like it. But how to sweeten our life the healthy way without overloading on sugar?
In March, I went to Poland to support our dedicated staff, help where I could and to report back to the UK. It was an historic and intense visit.
