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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Trout invesitgation
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Investigation: Rainbow Trout

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

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Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

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Hogwood: a modern horror story

Each day, you are bombarded with messages reassuring you that the UK has the highest welfare standards in the world. Through careful marketing and misleading labels, we are led to believe that farmed animals are well cared for and that eating meat is natural, normal and necessary. It’s time to uncover the truth.

Legacy
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Leaving a gift in your Will

Your gift will help to protect our planet for future generations and will enable us to move one step closer to a vegan world. Give the gift of freedom.

News and blogs

Why We Cry for One, But Not for Billions

Why We Cry for One, But Not for Billions

03/05/2019  |     |  

However, as with all social movements, change and progress also bear backlash and resistance. Fundamentally, people do not want to be told they are wrong—and we should approach this fact…

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Hogwood documentary
7 Day Vegan
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