Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This new FAO report, supporting meat and dairy, does not fit with the scientific consensus and should be disregarded.
While no one is pretending vegan sausages and burgers are a health food, we should remember the detrimental health effects of meaty junk foods, which far outweigh those of their...
Sophia Ellis has taken her third title at the British Open with another devastating display of vegan power.
Moby Talks to Viva!'s Faye Lewis about his cat, the power of punk, fighting for animals and his old friend Elon Musk.
Why do most people thrive on a vegan diet but some struggle? Learn how to make your vegan journey a success.
On Friday 19 May, the Viva! team will be in London, with one clear objective: to launch our exciting new campaign. And we want you all to be a part...
Would you like to organise or support a monthly outreach event on your local high street and become part of our outreach network? Find out how.
Viva!'s letter to Prime Minister Rishi Sunak, urging him to read Viva!’s new guide and take climate action seriously.
Viva! attended XR's climate demonstration, The Big One, with one clear call to action: Time to take climate action. Time to go vegan!
