Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
After seven and a half years of bearing witness, Pilgrim’s UK is finally closing its slaughterhouse in Ashton in July. Viva! campaigner, Issy, supported them on their final day of...
The meat industry uses the tobacco playbook to sow doubt about health risks. Fake science and lobbying undermine public trust.
Vegan food entrepreneur Lisa Gawthorne is world Duathlon champion after a blistering race in Ibiza.
Six of the most impressive vegan ultrarunners (out of many) and some of their incredible accomplishments.
Few foods are as misrepresented and misunderstood as soya but the truth is, soya is an extremely healthful food with many benefits.
Viva! supporter Kate Dunbar’s incredible and inspiring story of how she overcame a debilitating illness using a wholefood vegan diet.
What you need to know about animal products and their links to heart disease, cancer, diabetes and more.
On Friday 19 May, Viva! campaigners were joined by none other than Matt Pritchard! Matt joined us in Leicester Square, along with around 20 volunteers, to launch our biggest anti-dairy...
Zero grazing is taking over the UK - and the change is spearheaded by the dairy giant Müller.
