Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Viva!’s founder Juliet and her son Jazz reveal the shocking reality of factory farming in Britain and call for an end to animal cruelty.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Viva! exposes the cruelty at Cranswick, the UK’s largest pig producer. Support our investigations and help end factory farming.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scandalous scenes of animal abuse have been recorded at two Red Tractor Assured farms operated by Cranswick Plc in Lincolnshire.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
Vegan boxer Jaime Clampitt-Hayes has dispatched another opponent in a challenging fight.
Presenters Faye and Rachel bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
SuzAnne Llano breaks the stereotype for both grandmothers and vegans after storming to success in another bodybuilding competition.
Vegan athlete and businesswoman, Lisa Gawthorne, continued her awe-inspiring year with two medals at the European Masters Athletics Championships.
Powerlifter Katya Gorbacheva continued to push the boundaries as she took the overall win at the USA Lioness Arise women's competition.
Everyone following a plant-based diet needs to take vitamin B12. Here’s why.
Here are 10 things about zoonotic diseases that should make us completely rethink the way we treat farmed animals.
A healthy vegan diet, including a reliable source of B12, can provide all you need, as well as lowering the risk of many diseases. You don’t need lots of expensive...
Spinach is packed with nutrients and offers many health benefits.
