Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
SuzAnne Llano breaks the stereotype for both grandmothers and vegans after storming to success in another bodybuilding competition.
Vegan athlete and businesswoman, Lisa Gawthorne, continued her awe-inspiring year with two medals at the European Masters Athletics Championships.
Powerlifter Katya Gorbacheva continued to push the boundaries as she took the overall win at the USA Lioness Arise women's competition.
Everyone following a plant-based diet needs to take vitamin B12. Here’s why.
Here are 10 things about zoonotic diseases that should make us completely rethink the way we treat farmed animals.
A healthy vegan diet, including a reliable source of B12, can provide all you need, as well as lowering the risk of many diseases. You don’t need lots of expensive...
Spinach is packed with nutrients and offers many health benefits.
How can we get along with family and friends who have very different lifestyles?
In a disheartening era of environmental collapse and misguided governance, the search for a capable leader becomes increasingly futile, raising doubts about their very existence.
