Sheep have best friends and excellent memories – they can remember 50 different faces! When a mother sheep gives birth, her baby lamb is taken away from her to be killed and then sold for meat. The supermarkets want to make more money so some sheep are forced to give birth before spring. This means that some lambs don’t even make it to the supermarket as they can struggle to survive the cold winter weather.



sheep in a field


Viva! started a huge billboard campaign called Save a Baby. Billboards are giant posters that are placed on busy roads for lots of people to see them. We wanted to show people they don’t have to eat baby animals and can save them instead!


billboard design of lamb with text saying some people actually eat them, but you don't have to
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