Takeaway the meat

We’ve created a vegan TV advert for Channel 4. Now, help us ensure it’s seen by millions.

 

Success! Thanks to your support, we raised £41,239!

 

This crowdfunding campaign has now ended.

This Christmas, we are doing something radical. We’re raising funds to broadcast our first vegan TV advert, ‘Takeaway the Meat’, on Channel 4. 

Last month, we successfully fundraised enough money to create and produce the advert. We were overwhelmed with the response from our supporters and want to say a huge thank you to everyone who donated. This wouldn’t have been possible without you.

Working with a top film production company has enabled us to create a high-quality TV advert, which will capture the attention of everyone who sees it.

 

What is the advert?

Viva!’s new TV advert follows the journey of an everyday meat-eating couple as they decide which takeaway meal to order. Snuggled up on their sofa, with their beloved dog, they choose pulled pork from the food delivery app ‘Just Meat’.

Hungry in anticipation of their meaty meal, the couple race to the door when the delivery driver rings the bell. Upon opening the door, the couple are shocked to find an adorable little piglet on their doorstep and the delivery driver brandishing a butcher’s knife announcing: “Just Meat, delivered fresh to your door.” Gob-smacked and confused, the couple don’t know what to do. Surely, they won’t kill the cute little piggy?

The advert encourages the public to make the connection between the animals they choose to keep as companions and the ones that are destined for their dinner table. Viewers are invited to consider the morality of eating meat, helping them to make the connection between animals and food. The solution? Try vegan of course!

The advert will be broadcast just before Valentine’s Day on Channel 4 and its associated networks.

Donate now

 

What next?

Now we have created the TV advert, we are launching this crowdfunder to cover broadcasting costs so the advert can be aired on Channel 4 and its associated networks. This will help us to realise the critical part of creating an advert: getting it aired on national television, where we can reach millions of people!

We are aiming to raise £40,000 which will allow us to reach over 4 million people. Viva! has also secured match-funding from a generous donor, which will take the total to £80,000 and allow us to reach a whopping 8 million people…. but there’s more! We have also secured an additional grant from Channel 4 which will double the total again to £160,000, enabling the TV advert to then be shared with a staggering 16 million viewers!

 

£40,000 raised will become £160,000

 

Now is the time to be a part of this incredible opportunity to reach millions of meat reducers; TV advertising is the best way for us to do this

Like you, we want everyone to go vegan. That is why we need you to help us deliver this advert at a time when people need to hear this message the most.

Please help us takeaway the meat and donate to the campaign today!

Founder and director of Viva!, Juliet Gellatley, explains the significance of this campaign:

“To be a catalyst for change we recognise that we must stay ahead of the curve with our messaging, to have the biggest impact and reach as many people as possible. By broadcasting our first ever vegan TV advert on mainstream television, we’re hopeful we can give veganism the airtime it needs!

“Our crowdfunding aim is to reach £40,000. Once we reach this a generous donor has agreed to match-fund, taking the total to a whopping £80,000! Channel 4 has also offered Viva! a grant which will double this total again, allowing us to reach a staggering 16 million viewers.

“Most people in the UK despise cruelty to animals, yet simply don’t make the connection between animal cruelty and what is on their plate. If we can encourage people to think about what they consume, at a time when delicious vegan alternatives are widely available, we can play a part – on a national scale – in helping to change mindsets and save animals.

“In addition to the shocking brutality forced upon animals farmed for food, the animal agriculture industry is wreaking havoc across our planet. It is the leading driver of wildlife loss and releases more greenhouse gases than the entire world’s transport sector.

“With delicious vegan alternatives widely available, there has never been an easier, tastier or more important time to go vegan.”

 

Donate now

Premium rewards for supporters who donate the following:

£1000+Visit to the beautiful Dean Farm Animal Sanctuary, Chepstow, along with Viva!’s founder & director and campaigns manager (subject to your availability for given dates).
£3000+Visit to the stunning Dean Farm Animal Sanctuary, Chepstow, plus a meal with Viva! founder & director, Comms Manager and Campaigns Manager (subject to your availability for given dates).

Donate

We’ve hit our target!

7 Jan 2022

We’ve done it! We are officially over the £40,000 which means we have hit our target. Thank you to everyone who donated to this campaign or helped spread the word.

With a few days left of the campaign still, can you help us push toward £50,000? The more we raise, the longer we can air our ad, and the more people we will reach! Please donate or share this campaign today if you haven’t already. Thank you!

Conor

Crowdfunding Team, Viva!


We’re so close to hitting our target!

6 Jan 2022

What a start to the year! We are within touching distance of our £40,000 target and we still have over 4 days to go until our crowdfunder comes to an end.

This is an incredible opportunity to reach millions of people with our vegan message on mainstream TV. Please help us smash our target by donating or sharing our campaign today – the more we raise, the more people we can reach!

Conor

Crowdfunding Team, Viva!


bon-jovi-halfway-there

16 Dec 2021

That’s right! We have now raised over £20,000 meaning we’re over halfway to reaching our target – this is close! Please, keep driving this so we can reach millions of people with our vegan message!

We’ll make it, I swear!

Conor

Crowdfunding Team, Viva!


We’ve reached our first target!

6 Dec 2021

We’re over £10K, which means we’ve reached our first target and we are one step closer to reaching our goal. Thank you to everyone who has donated so far. Please share this campaign on your socials and help us reach our next milestone of £15K!

Conor

Crowdfunding Team, Viva!


Already over £5K!

1 Dec 2021

So far, so good! We raised over £4K within hours of going live and, at the time of writing, are well on our way to £6K. Thank you so much to more than 200 of you who have donated so far.

We still have a long way to go until our vegan message can be seen by millions of people. Please, if you haven’t already, and can, donate today and share this campaign with your friends and family. Let’s reach £10K by the end of the week! We can do this, but not without your support and generosity.

Thank you so much for all that you do.

Conor

Crowdfunding Team, Viva!


We’ve launched!

30 Nov 2021

Here it is – our new crowdfunding campaign to fund the broadcasting of Takeaway the Meat, one of the UK’s first ever vegan TV adverts. We’re so excited to share this campaign with you. It’s going to be huge, and we’re so glad you can join us. Let’s veganise the UK.

If you have any questions, take a look at our FAQs or email us at info@viva.org.uk!

Conor

Crowdfunding Team, Viva!

Where exactly will my money go?

We will use all funds raised to broadcast the ad nationwide on Channel 4 and its associated platforms. We will only use the funds for this purpose.

 

How is this fundraising regulated?

Fundraising is regulated by the Fundraising Regulator – an independent, non-statutory body that regulates fundraising across the charitable sector in England, Wales and Northern Ireland.

We also comply with the Commission’s guidance on charity fundraising which sets out 6 principles to help comply with legal duties.

You can find out more information here: Fundraising legally and responsibly – GOV.UK (www.gov.uk)

 

What happens if you don’t meet your target?

Any funds raised will go towards ensuring we can air our advert on Channel 4 and its associated networks. If we don’t meet our target of £40,000 it simply means that we will air the TV Ad to a reduced audience size.

Here is a full breakdown of the numbers we can reach for the different amounts raised.

Total RaisedNumber of People Reached
£40,0004.1 million
£80,0008.2 million
£160,00016.4 million


What happens if you exceed your target?

The same applies – if we exceed our target, we will have more scope to reach higher audience numbers!

 

How long will the ad run for?

That depends on how much we raise. If we reach our target, the advert will be aired for two weeks across Channel 4 and associated networks.

 

Which channels will it air on?

Channel 4 and a selection of its associated networks which includes E4, More 4, 4Music Channels, HGTV, Eden, Dave, Really, W, All 4 on demand player. Full channel list to be confirmed.

 

How do the match-funding and grant work?

An anonymous donor has kindly agreed to match fund the total we raise from this crowdfunder, up to a total of £40,000. Simply, if we raise £40,000, they will donate £40,000 bringing our total up to £80,000. As part of their Greenhouse fund, Channel 4 have also agreed to match our final total. £80,000 will mean we receive £160,000!

Any funds we raise will essentially be quadrupled!

 

When will the ad air? What time will it be on?

The ad will air in February 2022. The times are yet to be determined.

Thank you to everyone who donated! The names of our supporters will be updated here each day.

NameAmountMessage
Anonymous£50
Liz Bielok£10No matter how much you can afford to donate it all helps. Let’s get the message of caring for all animals to as many people as possible. If only 1% of those who see the advert go vegan (or even vegetarian) then what a success it will be.
Anonymous£10
Anonymous£20
Anonymous£100
Susan Buckley£10
Maria Mcmahon£25You people at viva do the real work donating is the least I could do thank you for your hard work
Anonymous£10
Anonymous£10
Jackie Webley£10
Anonymous£25
Antonia Omirou£10We will win this!
Anonymous£25
Anonymous£10
Anonymous£5
Anonymous£25
Anonymous£50
Anonymous£5
Tasvi Shah£100Amazing!! Good luck
lilian dell£25Support Team for the animals – the animal charity I trust the most.
Anonymous£50
Anonymous£25
Anonymous£15
Anonymous£50
Anonymous£20
paul hughes£5Thank you Viva! for bringing this message of compassion for other living beings to a mass audience.
Anonymous£50
Anonymous£20
Anonymous£20
Anonymous£25
Anonymous£5
Anonymous£20
Anonymous£10
Anonymous£25
Aisha Perrott£10Well done guys!
Anonymous£25
Alison Storer£10
Anonymous£10
Elaine Willingham£20
Simon Jenkins£10
Anonymous£10
Anonymous£5
Claire Hunt£5
Anonymous£25
Anonymous£10
Anonymous£500
Anonymous£10
Lorna Spencer£10For your health, your children and the planet
Anonymous£25
Naomi Andrews£10Great that we can do something small to potentially make a huge difference for the cause!
Pat Smith£10
Anonymous£15
Lucy Perkins£10Very powerful message which should hit home
Anonymous£20
Gaynor Jalowiecki£25We need to all pull together to make sure this is shown. Such an important opportunity.
Anonymous£25
Anonymous£10
Virginia Bell£10
Dixe Wills£20
Anonymous£25
Richard Ross£100A great idea!
Anonymous£25
Anonymous£10
Dawn Darling£10Amazing! Go Viva!
Julie Flook£5
Anonymous£25
Anonymous£5
Jana Reinhardt£25Thank you viva for continuing to fight for animals
Anonymous£50
Anonymous£25
Terence boldero£10Please help spread the message of love for all animals. Because all animals deserve love!
Anonymous£5
Anonymous£25
Anonymous£10
Julie Williams£25
Ray Valentine£10
Anonymous£25
Anonymous£5
Anonymous£25
Anonymous£10
Anonymous£25
Anonymous£40
Clare Rooney£5
Susan Butler£10
Anonymous£10
Anonymous£100
Anonymous£100
Anonymous£10
Cornel Simons£5
George Bray£5If the world knew how animals are treated from birth to the slaughterhouse millions would be vegan already. Be kind, always!
Anonymous£10
Anonymous£20
Josh Morris£6Great work viva and Fantastic work from channel 4
Anonymous£8
Barbara Slaska£50Animals suffer pain and terror just as we do.
Anonymous£25
Gemma Annan£10
Lina Alvare£5
Anonymous£5
Anonymous£25
Anonymous£25
Anonymous£5
Anonymous£25
Anonymous£10
Selena Gaunt£25
Anonymous£22
Anonymous£5
Steven Yorke£10Great work!
Callum Rose£20Horrible advert, good work 😉
Iris Fuchs£10Would you be ok if your dog or cat is abused and slaughtered? Pigs have feelings no less
Anonymous£5
Anonymous£5
Deborah Dodd£10
Anonymous£25
Anonymous£25
Anonymous£5
Anonymous£10
Anonymous£10
Anonymous£10
Anonymous£10
Steve Bradbury£100For the animals.
Anonymous£5
Anonymous£5
Joanna Gerken£10
emlyn busby£3
Anonymous£5
Anonymous£50
Anonymous£25
Anonymous£10
Anonymous£25
Jane Coomby£10
Anonymous£50
Anonymous£5
Anonymous£40
Anonymous£20
Anonymous£10
Anonymous£5
Anonymous£10
Michelle Hayward£25
Anonymous£10
Anonymous£50
Anonymous£10
Anonymous£10
Carmine McLean£5
Anonymous£5
Valerie Crawford£50
Rosemarie Richardson£25Reduce exploitative land use – go vegan !
Sarah Carrs£10I have just donated to VIVA for this amazing advert!!
Anonymous£10
Anonymous£10
Sally Miles£10
Mark Baker£10
Graeme Smith£5Every little helps,my donation is small but if every supporter who’s able did so it would make such a difference
Anonymous£25
Anonymous£50
Anonymous£100
Anonymous£25
Anonymous£25
Anonymous£25
Anonymous£10
Anonymous£25
Anonymous£25
Anonymous£5
Anonymous£25
Anonymous£25
Frank Winfield£10Please support this appeal
Anonymous£10
Anonymous£25
Anonymous£5
Anonymous£25
Anonymous£25
Paul Kent£25Our animal friends need a voice, let’s give them a loud one.
Dominique Fokkens£25
Sarah Warren£10
Anonymous£25
Raj Sahota£100As people tuck into meat millions of poor defenseless animals are abducted in appalling conditions and brutally murdered in fear unimaginable. Stop eating meat. You would not eat your cat or dog or horse, so just change your heart and mind.
Thomas Warburton£25Go for it!! Get the messages out to people about what they are really eating and how it gets to them.
Anonymous£5
Anonymous£15
Anonymous£15
Rachael Milton-Parry£50Go Vegan peeps, its the only way! And easier than what you think! Bring on the Veg!
Anonymous£20
Malcolm Sutton£20
Anita Dar£10
Anonymous£20
Anonymous£10
Trish Matthews£5
Nicola Algar£20It sickens me to think of the sheer terror and pain these poor animals must go through and none of it is necessary. Please help, GO VEGAN NOW!
Kate Strong£50Powerful. Thank you viva!
Anonymous£5
Anonymous£50
Anonymous£50
Anonymous£10
Viv Johnson£5
Stella Goddard£25Hope the message gets through that if it’s not something you would do yourself, why expect others to do it for you? Stop killing animals, have a heart and go vegan!
Anonymous£5
Anonymous£25
Anonymous£10
Anonymous£25
Anonymous£5
Anonymous£25
Anonymous£3
Anonymous£10
Si O’Connor£10
DG Owen£5Great idea!
Marta Dennison£5Great advert. Hope it makes it to national tv
Anonymous£10
Tim Styles£10
Anonymous£5
Judith Martin£25
Abby-lee Rees£5
Adrienne Cartledge£5It’s about time the sheeple stopped being brainwashed by usual adverts and started being told the truth.
Anonymous£5
Anonymous£10
Jean Morris£10I want to live in a world where humans stop exploiting and abusing animal beings
allan grote£25
Anonymous£50
Anonymous£5
Anonymous£25
Anonymous£5
Anonymous£10
Sara Still£10
Tara Clarkr£5
Anonymous£10
June Bryant£15This advert will certainly get people thinking. Hopefully many lives will be saved
Anonymous£25
Nicola Riley£20I hope with everything in me that this ad strikes a chord with all that see it.
Maureen (Mo) Dawson£10
Anonymous£25
Thibault Drevon£10Help the piggies for Christmas.
Anonymous£10
Martin Fraser£10Be Kind
Anonymous£10
Jazz Wardle£25go vegan
David Walker£100Good luck
Emily Mast£5Everyone should connect their food to where it comes from and at what cost.
Anonymous£20
Nick Kelly£25Great work Viva!
Barry Hodson£100
Anonymous£5
Marcus Caisey£25I thought this ad was going to be longer but it really is so simple. Most people are so disconnected from where their food comes and hypocritical about how they treat different types of animals (pets vs farmed)
Anonymous£25
Dawn Gardiner£5
Anonymous£10
Fiona Russell£25
Anonymous£25
Anonymous£10
naomi spencer£100Please donate what you can – the chance to have your donation quadrupled is too good to miss, and let’s help make this Christmas a happier one for billions of living creatures by leaving them off the menu.
Mark Gregory£10
James Hooper£20
Anonymous£20
Celia Forsyth£5Well done Viva
Anonymous£5
Anonymous£20
Mehmoona Gul£10For the animals.
Anonymous£10
Anonymous£20
Peter Cheshire£25Go for it, let’s make this happen, every £1 helps
Tabitha Mayall£150
Peter Cheshire£25Let’s make this happen, if you can only afford £1 please donate it.
Anonymous£20
Anonymous£10
Anonymous£25
Anonymous£5
Anonymous£5
Laura-Jayne Ireton£5
Claire Fittes£10
Mick Bahler£1000So excited about this
Anonymous£10
marguerita johnson£25help to make the animals live better lives
Anonymous£5
Christopher Gunn£200Grateful to be able to contribute to this amazing advert
Anonymous£50
Anonymous£25
Anonymous£25
Anonymous£5
Anonymous£5
Anonymous£100
Anonymous£25
Anonymous£5
Anonymous£20
Michelle Baena£50I want to educate people on the truth. Please, stop listen, watch.
Anonymous£5
Anonymous£10
Anonymous£100
Anonymous£25
Anonymous£5
Lucy Mcnamee£10Positive actions add up… 🙂
James Lammyman£10
Anonymous£10
Valentino Stamerra£25I don’t have a lot of money but the animals in these prisons don’t even have freedom. I will contribute what little I have so that we can come closer to a vegan world.
Anonymous£10
Julia Turner£25We don’t need to eat meat so let’s just stop!
Margaret Howard£10
Anonymous£20
Anonymous£20
Anonymous£50
Anonymous£10
Anonymous£100
Siemon Dijkstra£20
Jo Paul Amit£100Millions of people absolutely must watch this. It’s incredible!
Anonymous£5
Pauline Hammond£25This ad promoting veganism is by far the best and out to reach a larger audience than anything we could have ever done handing out leaflets on the streets. Well done Viva .
Anonymous£25
Krisztina Belafalvy£25
Julie West£10
Gregor Macgregor£10Viva always do the right thing.
Lynda Dobson£20So many people cannot make the connection between pet animals and the ones killed for food; they need it spelling out for them and Viva! is prepared to do this.
Mandy Bell£5Great work, Viva!
Anonymous£15
Anonymous£25
Anonymous£10
Anonymous£5
Anonymous£5
Anonymous£25
Anonymous£10
Michael Pattinson£10This is such a good cause
Anonymous£10
Anonymous£50
Anonymous£10
Anonymous£25
mark ord£10
Anonymous£5
Jacqui Jones£10Fantastic! The advert conveys an important ethical message in ways that are compelling and relatable.
Anonymous£50
Anonymous£50
Anonymous£5
Zoe Edden£20
Anonymous£3
Anonymous£25
Carrie Sumner£20Goodwill for ALL, don’t eat animals at Christmas or any other time
Mandy Cotter£10Every person who chooses plant based helps animals and the planet.
pauline hodson£20£20 gets Viva £80
Anonymous£5
Louise Green£10
Anonymous£25
annette bishop£25Please support this fantastic advert
Karen Ashdown£5I love animals – I don’t eat them. I support this fundraising to encourage more people to say this
Anonymous£5
Olivia Caraian£5
Anonymous£5
Janice Pinnington£10The advert says it all. If we had to kill the animals in order to eat meat we would all definately go VEGAN!!
Sue Barker£100Lets make our vision of all people choosing to be vegan for the animals a reality. We can do this.
Thomas Larmour£25Thumbs up, Viva!
Lynn Large£5
Mary Anderson£50Hoping you can reach this target & enable millions to be reached to make this move to veganism for the sake of the animals, the planet & human decency.
Ella Gilbert£5This is all I can afford right now, but this needs to be shared with as many people as possible!! Plus, every little helps 🙂
Ella Gilbert£5This is all I can afford right now but this message needs to be heard, plus every little helps!!
arshad makhdum£25Here is to a world without murder on a plate.
Liisa Markkanen£3Have a heart this Christmas and please help Viva with this mammoth TV advert campaign! üíö‚ô•
Anonymous£15
Anonymous£10
Anonymous£5
Janette Fry£50
Anonymous£10
Kerry Thackaberry£20
Annie Robinson£5Please help to promote a more caring and compassionate world for all living creatures. Thank you Viva for all you do.
Satyam Patel£25Let’s do this!
Jacob Sanders£20
Paul Crouch£10
Anonymous£20
Pauline Williams£10
Deborah Kemp£20Please donate to this fantastic cause
Laura Atkins£25
Anonymous£10
Anonymous£10
Gina Pike£10Great news
Anonymous£10
Maureen Butterfield£5
Anonymous£10
Anonymous£5
Tim Usher£20
libi pedder£20So proud of you Viva!
Anonymous£5
Mark Musgrave£20Go viva! Plant based is the future!
Pam Taylor£10Food without death- go vegan!
Anonymous£75
CHRIS BURTON£30Thank you Viva! for the animals xxxx
Anonymous£10
Anonymous£10
Anonymous£10
Anonymous£10
Anonymous£25
Anonymous£5
Anonymous£25
Anonymous£25
Anonymous£20
Anonymous£5
Anonymous£5
Anonymous£10
Richard Hutchins£25
Anonymous£10
Robert Watts£10
Jane Barker£10
Stuart Lockwood£100
Paul Boreham£20
Peta Cole£25I have no words. The livestock industry is disgusting!
Paul Holroyd£10Up the vegans!
Anonymous£20
Anonymous£25
Anonymous£5
Anonymous£100
Esme Vincent£20
Anonymous£25
Anonymous£20
Anonymous£25
Anonymous£25
Anonymous£10
Anonymous£25
Anonymous£10
Anonymous£5
Anonymous£5
Charlotte Britton-Stevens£5
Anonymous£25
Anonymous£50
Anonymous£25
Anonymous£5
Anonymous£10
Anonymous£25
Anonymous£5
Anonymous£25
Anonymous£25
emma king£10
Edward McDaid£10Please consider veganism.
Anonymous£100
Anonymous£25
Josephine Lovinger£50Why eat animals when you can have a much healthier diet by eating Plant Food – why do animals have to die for us? They don’t!
Anonymous£10
Ali Twigg£20Vegan: for you, for the animals, for the planet.
Wendy Jones£10I donate monthly too, every penny will help to end unimaginable suffering. Love you Viva.
Romina Accorroni£25
Anonymous£25
Vera Dumbleton£10
Anonymous£5
Anonymous£20
Anonymous£10
Stuart Bodgers£25
Anonymous£10
Robin Russell£100
Peter Larke£10Until people can see where their meal comes from they won‚Äôt think about a change to a plant based diet.
Anonymous£10
Katy Hudson£20Please donate these adverts can help save animal lives.
Rachael Cann£10
Anonymous£5
Anonymous£5
ME Dawson£10The plight of animals must be advertised x
Anonymous£10
Anonymous£20
Jonathan Mallie£11Good to see an advertisement promote animal welfare
Anonymous£10
David Grimsell£15People must make the connection between their purchases and the suffering and slaughter of farm animals.
Anonymous£5
Paula Mankelow£40Wishing you the best of luck to raise all the money needed!
Anonymous£20
Anonymous£100
Anonymous£10
Anonymous£10
Melanie Rowe£10Let’s spread the word far and wide – The future is Vegan.
Anonymous£10
Anonymous£15
Chris Dhondee£10Go vegan everybody!!!
Anonymous£33
Jenny McQueen£50Time to go animal free! Awesome ad Viva!
Anonymous£20
Renata Bartoli, PhD£25Do the right thing. You don’t eat a cat or a dog, so why another animal. We all feel joy and pain the same.
Anonymous£50
Anonymous£50
Anonymous£20
Stephanie Greatorex£5Love all of the amazing work that you do and love this advert. Let’s get it out there!! No donation is ever too small if every supporter donates.
Anonymous£10
Fran Hutcheon£25
Anonymous£10
STEPHEN WELBOURN£3
Anonymous£5
Anonymous£5
Anonymous£10
Anonymous£10
Anonymous£20
Anonymous£20
Anonymous£25
Anonymous£10
Anonymous£10
Anonymous£10
Mike & Margaret Wingfield£25It is time to think of your childrens future
Deborah Dalgleish£10
Anonymous£10
Anonymous£5
maggi simpson£10
Anonymous£25
Anonymous£25
Anonymous£10
Anonymous£10
Tell Cabrera£10
Anonymous£20
Anonymous£10
Alfred Steed£10Blessed to be part of this movement
Anonymous£10
Anonymous£10
Dorienne Robinson£10
Anonymous£25
Anonymous£50
Anonymous£50
Anonymous£25
Debbie Andrews£10We can all make a difference.
Anonymous£25
Mehmoona Gul£10For the animals
Anonymous£5
Katy Poynter£50Brilliant advert, I hope it makes people think a little more for their heart! Thank you for your important work! 🙂
maggi simpson£10
Gina Shaw£10Brilliant advert. Good luck x
Hilary Hall£20
Chris Aram£10
John GRIFFITHS£375
Anonymous£10
Anonymous£10
Anonymous£5
Anonymous£10
Owen Pl√ºnkett£10This is a good cause. We need less people to eat meat
Joyce Wilson£5
Joyce Wilson£5
Anonymous£15
Anonymous£25
Anonymous£20
Mac Glashan£25
Claire Goody£25Making people think about their choices and make a direct link between their food and the living breathing animal it came from is key. These kinds of ads should be mainstream knowing what we know about meat consumption and its impact on the planet.
Nathasja Engelstjerne£25
Anonymous£120
Anonymous£100
Lyn Salter£5Let put a stop to this vile cruelty to all these wonderful creatures.
Anonymous£25
Anonymous£10
Anonymous£10
Anonymous£50
David Chapman£20
Anonymous£25
Anonymous£300
Anonymous£10
UK Bearings Ltd.£100Good work hope it helps to reduce animal slaughter and suffering – worldwide , Trevor: UKB
Gaynor Perkins£25We absolutely have to wake up to treating animals as sentient beings and give them a decent life with access to fresh air, food, water and kindness – which includes us going vegetarian or vegan and sparing animals the suffering of being killed for meat.
Clare Wignall£10Please help stop the killing of innocent sentient beings who want to live. Thank you.
Anonymous£10
Carole Cowley£50Meat is murder of innocent beings/babies!! Go vegan to put an end to this cruelty…now!! Thankyou xx
Carole Cowley£50Meat is Murder of innocent beings/babies. Become vegan to get this evil stopped. Clear your conscience.
Anonymous£10
Anonymous£600
Anonymous£1000
Troy Cabrera£25
Anonymous£10
Joanne Dynan£10Good luck. For the animals.
Josephine Lovinger£50
Jane R£10
Anonymous£10
Anonymous£25
Bronwyn Slater£50
Anonymous£10
Anonymous£10
Eleri Ware£10
Anonymous£25
George Placidly-Cox£200In gratitude to VIVA! George and Lizzie, 14 Gifts – Gloucester.
Anonymous£20
Susan Garnett£25
Ian Harbour£10All life is precious. Go Vegan!
Anonymous£25
Isobel Wallington£25This would be truly amazing. Go vegan!
Anonymous£5
Anonymous£10
Anonymous£20
Anonymous£20
Anonymous£5
Louise and Ronnie£100Great ad. No doubt that a lot of people will go vegan because of this.
Anonymous£25
Anonymous£10
John Gatehouse£15All life is precious. Go vegan. And save this beautiful planet.
Martin Barlow£740
Anonymous£5
Helen Blackburn£5Go vegan for the animals. We don’t need to kill to eat well.
Tim Messom£5No brainer. Animals and planet. Come on.
Anonymous£10
John Gullick£100
Anonymous£10
Liv Sissons£10
Anonymous£25
Mary Cowan£5
Peter Kruk£5
Anonymous£10
Anonymous£5
Donna Lewis£5
Anonymous£5
Rebecca Nushi£50Please donate now! Congrats to Viva – the advert is fab xxx
Anonymous£740
Anonymous£100
Samantha Fairley£25Viva la vegan revolution!
Anonymous£3
Anonymous£5
Anonymous£10
Philip Buckley£10
Anonymous£10
Anonymous£10
Anonymous£10
Anonymous£25
Lakhbir Kaur£5
Anonymous£10
Anonymous£10
Anonymous£10
Anonymous£20
Anonymous£25
Anonymous£5
George Barker£20Help stop this carnage now. Give all animals a merry Christmas and peaceful new year. Ditch the meat.
Anonymous£1000
Anonymous£25
Anonymous£50
Anonymous£25
David Bethell£25
Denise Long£20This is a real opportunity to reach thousands of people who may never have given a thought to what the meat on their plate signifies
Bernard Thomas£5
Anonymous£20
Sally Williams£25
Anonymous£20
Anonymous£10
Anonymous£10
Anonymous£10
Joy Morris£25
Anonymous£10
Anonymous£25
Anonymous£10
Anonymous£5
Anonymous£25
Anonymous£5
phil simons£10Together, lets make a difference
Anonymous£15
Anonymous£10
Anonymous£5
Stephanie McCarthy£10
Anonymous£10
Charlie Kinsella£5
Anonymous£10
Anonymous£3720.72
Pauline Williams£10
Sally Taylor£10
Anonymous£5
Anonymous£20
Anonymous£10
Anonymous£5
Anonymous£100
Debbie Andrews£20It would be great to get the advert on TV.
Charlie Kinsella£95
Anonymous£5
Anonymous£25
Anonymous£25
Anonymous£10
Bob Walker£10
Sharon Squire£50Spreading the message far and wide x
Anonymous£200
Anonymous£25
jane Lillie£25Very few people actually want to harm or kill animals, they just pay other people to do it for them. If everyone had to kill and butcher their own meat, more people would be vegan.
Anonymous£50
Anonymous£5
mark gillono£75“In violent crimes committed publicly, there are three roles acted out: that of the perpetrator, that of the victim, and that of the bystander. It is well known that perpetrators hope bystanders will be silent and look the other way so they can successfully continue their hurtful actions, and that victims hope the bystanders will speak up, act, get involved, and do something to stop or discourage perpetrators from their harmful actions. With regard to eating animal foods, there are many perpetrators and victims and just a few bystanders. The perpetrators always encourage each other and regard the bystanders with suspicion and hostility, and the victims’ voices cannot be heard. We, the bystanders, must encourage each other to speak up.”-Will Tuttle
Anonymous£5
Anonymous£10
Yvonne Fisher£5Animals are sentient beings. Let‚Äôs have compassion for ALL living creatures.
Anonymous£5
Anonymous£10
Anonymous£5
Lynn Fox£20Please think of what you are eating
Anonymous£10
Anonymous£25
Anonymous£5
Anonymous£20
Anonymous£5
Anonymous£10
Susan Hughes£25Please keep donating. The world needs to see this advert.
Anonymous£20
Anonymous£25
Andy and Sue Watson£5Viva la Viva
Anonymous£10
Anonymous£10
Anonymous£10
Victoria Hatch£10
Cheryl Moore£5A must see for every non-vegan. Maybe then they will see the connection
Anonymous£5
David Rainford£5
Anonymous£10
Anonymous£25
Lindsay Fleetwood£10Great Ad, well done
Anonymous£5
Neil &Karen Cussons£20Please donate and stop this barbaric cruelty now!
Anonymous£20
Anonymous£25
Lydia Kirk£10
Robert Clarke£25
Anonymous£25
Martyn Ford£10
Anonymous£100
Anonymous£20
Gary Beeston£25Thank you Viva for speaking up for the voiceless. Keep up the great work and hopefully one day we’ll live in a world where animals aren’t exploited.
Richard Bucknell£120Great advert, really hope the message gets across
Anonymous£10
Anonymous£50
NINA CRANE£10Some people don’t give a toss about animals so will never change but some just need to be reminded that it’s a living, sentient creature just like their pets.
Anonymous£25
Anonymous£10
Sarah Warren£10
Anonymous£50
Karen Hamilton£20Let’s open everyone’s eyes to the truth and save lives
Anonymous£10
Anonymous£5
Anonymous£30
Anonymous£20
Anonymous£25
Anonymous£40
Amanda Lovell£15Have a cruelty free Christmas!
Anonymous£3
Anonymous£25
Martyn Ford£10
Anonymous£100
Anonymous£20
Gary Beeston£25Thank you Viva for speaking up for the voiceless. Keep up the great work and hopefully one day we‚Äôll live in a world where animals aren‚Äôt exploited.
Richard Bucknell£120Great advert, really hope the message gets across
Anonymous£10
Anonymous£50
NINA CRANE£10Some people don’t give a toss about animals so will never change but some just need to be reminded that it’s a living, sentient creature just like their pets.
Victoria Hatch£10
Anonymous£5
Anonymous£10
Anonymous£25
Lindsay Fleetwood£10Great Ad, well done
Anonymous£5
Neil &Karen Cussons£20Please donate and stop this barbaric cruelty now!
Anonymous£20
Anonymous£25
Lydia Kirk£10
Robert Clarke£25
Anonymous£5
Anonymous£20
Anonymous£10
Anonymous£5
Anonymous£100
Debbie Andrews£20It would be great to get the advert on TV.
Charlie Kinsella£95
Anonymous£5
Anonymous£25
Anonymous£25
Catriona Ashley£10
Anonymous£5
Swati Chauhan£10It’s time for the change, it’s time to liberate the animals, it’s time to save our planet. We, the People, have the power to do all this so please donate, share & spread the message.
Laura Ramsbottom£5
Antonia Coleman-Harvey£10
Anonymous£3
Anonymous£20
Filippo Carella£5
Jenniann Davies£5
Anonymous£25
Nic Elgar£10
Nicholas Parkinson£10
Tegan Frances£50Please donate if you can!
Jade Bennett£10Amazing work and cause!
Anonymous£100
Norman Veitch£25You either respect animals or you don’t. If you won’t discriminate between different people, then don’t discriminate between different animals.
KAREN Eaves£15
Anonymous£10
Anonymous£20
Michael Morgan£25We need to get this message out there, to educate the blind masses. Thank you Viva!
Anne Sanders£10
Anonymous£5
Anonymous£10
Anonymous£25
Anonymous£10
Anonymous£20
Anonymous£10
Anonymous£5
Anonymous£3
Anonymous£5
Diane Kilgour£100Keep up your amazing work xxx
Anonymous£10
Anonymous£15
Anonymous£10
Anonymous£5
Anonymous£5
Anonymous£10
Anonymous£10
Rebecca Shelley£25I really really hope this can be shown on national TV. People need to make the connection.
Anonymous£3000
Jakub Solich£25Kuba
Anonymous£25
Anonymous£25
Shelley Harlock£10
Adriana Caruso£25We need changing‚
Anonymous£25
Cathryn Bostock£5
Gina Groom£25Brilliant idea. I hope this touches people’s hearts. For the animals.
Dee Weaverr£250
Anne Manon£25Every little bit helps. We need to change the way people view meat and bring an end to cruel farming practices.
Anonymous£5
Anonymous£3000
Anonymous£250
Anonymous£10
Anonymous£5
Mark Barnwell£20
Anonymous£5
Anonymous£10
Anonymous£10
Deborah Pollinger£25
Anonymous£50
Nigel White£25
Anonymous£100
Nadine Tyshynski£25
Mark Turner£20Please respect life!
Anonymous£5
Anna Pearce-Gimblett£10
Anonymous£5
Spike Atkinson£10Any future that we can look forward to, and be proud of, must be vegan. I only wish I could give more.
Trevor Staines£25Can’t wait to see the advert on C4!
Anonymous£10
Linda Badham£5
Anonymous£10
Anonymous£3000
Anonymous£100
Anonymous£5
Leo Nicholas£5
Anonymous£10
Anonymous£50
Sue Nuttall£5Good luck, you have my backing to help save the animals from this cruel world and people, go vegan
Anonymous£10
Anonymous£50
Anonymous£1050
Anonymous£3
Anonymous£25
Anonymous£5
Christopher Penford£10Big change is coming and it’s so exciting!
Francesca Parisi£50Let’s all donate to this wonderful cause!
Terri McFadzean£20
Rachelle Aaronson£5So Brilliant that this important message /visually created Ad will be aired on a major T.V Channel
Anonymous£3
Anonymous£15
Rosie Pearson£100
Julie Jenkins£10Giving what I can to help the animals wish it was more but tiny amounts add up so give what you can.
Michael Morgan£25
Rowena Field£15What a fantastic opportunity to reach millions with such a clear message. May the benefits ripple on and on and on ………
Anonymous£25
Anonymous£25
Deb O’Connor£20
Valeria Rinaldi£5
Beth Kennedy£3
Anonymous£25
Anonymous£5
Anonymous£10
Anonymous£10
Anonymous£25
Anonymous£25
Clare Andrews£25Great advert, Go Viva!
Christine Ham£25Me and my sister Jen want to help Viva make thousands of people think about going vegan which is why we donated, thank you for all you do.
Anonymous£10
Carrie Leach£10
Anonymous£6
Anonymous£25
Anonymous£20
Anonymous£20
Anonymous£100
Mac G£50
Anonymous£25
Rupert Pitt£10Great cause.Help animals.
Pat Smith£10
Anonymous£5
Anonymous£5
Anonymous£10
Janice Pinnington£10Please everyone help VIVA reach their target so lots of people can see this advert which really hits home the message of eating meat!
Anonymous£20
Anonymous£50
Anonymous£10
Lynsey Clayton£10Let’s get the vegan message out there!
Lily Shaw£10
Anonymous£15
Elizabeth A McDermott£5
Charis Flavell£25
Mark Johnson£20I am donating some more now for the second time as this ad is so critical for getting people away for abusing animals for the sake of meat; plant based is the way forward; health wise and cruelty free. Go Vegan now ! – Mark – World Animals Voice.
Manish Bhagat£50
Anonymous£30
Anonymous£10
Anonymous£20
Anonymous£10
Anonymous£25
Kay Lockie£25
Zoe Ann Cooper£5
Sally Mighell£20
Anonymous£25
natalie smith£25People need to know the truth about where their meat comes from
Nick Hull£50
Anonymous£10
Anonymous£20
Anonymous£10
Anonymous£20
Anonymous£10
Anonymous£5
Charlie Kinsella£50
Anonymous£1075
Anonymous£5
Anonymous£25
Katie Charles£5
Anonymous£100
Anonymous£5
Shaun Crittenden£35Go vegan, for the animals
Deborah Brewer£15
Anonymous£5
Anonymous£50
Anonymous£5
Filipa Dobos£5It’s never too late to make the right choices. Choose vegan!
Sandra Francis£5
Anonymous£25
Anonymous£20
Anonymous£10
Anonymous£10
Anonymous£25
Ms Abercrombie£25
Anonymous£20
Anonymous£20
Anonymous£10
Anonymous£5
Anonymous£20
Stuart Matthews£10
Glynis Hunter£20
Anonymous£20
Anonymous£25
Debra Giulietti£50Let’s get this on tv
Anonymous£10
Anonymous£1000
Anonymous£10
Anonymous£5
Anthony Carpendale£25
Michael Newnham£25I really hope Viva makes their target. They do such amazing work, and I love the ad.
Mila Palma£10
Anonymous£10
Anonymous£20
Anonymous£10
Anonymous£25
Pauline Williams£10
Alexi Topp£5Please donate anything you can.
Anonymous£5
Anonymous£20
Anonymous£25
Nathan Roche£7For the animals, for the planet
Anonymous£25
Diane Priestley£10Congratulations Viva! on this hight impact TV ad that says so much so quickly to really make people think about the savagery inflicted on innocent animals for food.
Tracy Battensby£3Good luck with the advert.
Anonymous£15
Caroline Walshaw£10
Anonymous£10
Nitin Mehta£100Please publish Jain Animal Sanctuary not Nitin Mehta
Anonymous£10
Debbie Kenny£50Thank you for all you do for the animals, and the planet!
Anonymous£10
Anonymous£40
Pauline Roberts£10
Sharon Hanley-Hewitt£10
Claire Walsh£25Let’s all help Viva! with whatever we can afford to expose the hidden suffering of the animals people eat every day. Let’s help give those animals a face, expose their pain and bring this diabolical brutality to an end and consign this horrific suffering to history. Thank you and well done Viva! for your vital work and campaigns for farmed animals.
Anonymous£10
Joanne Dynan£10Well done Viva and everyone who donated. Till they’re all free.
Anonymous£3
Samantha Wilford£5Well done Viva. Keep up the good work. Can’t wait to see this advert on the TV.
Anonymous£10
Anonymous£3
Darren Anderson£25
Anonymous£25
Alan Neale£25
Anonymous£25
Anonymous£10
Anonymous£5
Anonymous£20
Anonymous£25
Anonymous£10
Marcus Emmerson£25Fantastic work!!!

 

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Will you help Viva! further by sharing this crowdfunder to social media to help us reach our goal? The more people that see it, the more we will raise! Thank you!

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