Try Vegan


Hello! Thank you for visiting our website.

If you are here because you’ve seen our TV ad, we have some good news for you — the piglet, Sophie, is being well looked after and loved.  

You see, the secret to going vegan is that you see animals in a different way. You see them for who they truly are – sentient beings, capable of the same emotions as us, such as fear and love.

But where do you start?

Try Vegan

Simple Swaps

Our aim is to help you enjoy vegan food!

Vegan burger

We know that eating more vegan meals, or taking the plunge and deciding to go fully vegan, can seem a little daunting when starting out.

We’ve found that one simple approach to make your journey easier, is to think of all the things you currently eat and swap them for the meat-free and dairy-free versions.

There is no easier or better time to try vegan with a huge range of products available in supermarkets across the country. So read on for inspiration on how to create vegan versions of classic and well-loved dishes alike!

(swipe to see a range of easy swaps below)


This is by no means a definitive list of all the great vegan products available. For more info, take a look at our ‘Vegan’s Guide to’ pages below. Or you can simply search for vegan products on your chosen supermarket’s website – you’ll be surprised at how much they have available!

A vegan’s guide to…

From butter to cheese and pork to beef— our handy guides tell you everything you need to know. So whether you’re a new vegan or just looking to try some new delicious delights, we’re here to help.

Read more

V7 – Try Vegan For One Week

We have a super practical seven-day vegan meal plan, V7, if you’re interested in exploring the joys of vegan food.

7 Day Vegan

Packed with delicious recipes for breakfast, lunch and dinner, V7 contains all the inspiration you need to eat vegan for a week, including a helpful shopping list as well as health and lifestyle information too. It provides inspiration to create vegan versions of classic dishes like spaghetti bolognese, mac’n’cheese and pad Thai, as well as more luxurious recipes for special occasions.

Visit the website or sign up to receive daily emails and we’ll send each day’s meal plan straight to your inbox.

Sign up

I want more!

If you want to explore further – download our free app, Vegan Recipe Club or visit our amazing site with over 1,000 recipes – from the dead simple to the decadent!

Download App

Visit Site

Scroll up