Cruelty-free alternatives to chicken, cheese and chocolate:

Meat alternatives header of someone holding a vegan burger

Easy Vegan Swaps for Meat

There are so many incredible vegan meat and dairy alternatives out there now and all the health food shops and supermarkets stock them. Here are some of our favourites.

Vegan guide to cheese

Easy Vegan Swaps for Cheese

Cheese addiction is real but, thankfully, once you break free from it, the cravings stop. But why is cheese so addictive? And which vegan options are best?

Vegan guide to chocolate

Easy Vegan Swaps for Chocolate

There is so much incredible vegan chocolate we don’t know where to start! From milky to white to dark, we’ve got it all covered here.

Still not convinced? Read more about the ‘meat’ chicken and dairy industries below.


Why give up chicken?


The chicken is possibly the most abused animal on earth. Born in a hatchery without ever knowing their mothers, they’re forced to live most of their lives indoors in a crowded shed.


  • More than 95 per cent of chickens in the UK are intensively reared indoors (factory farmed), with free range production systems accounting for less than four per cent of the total market and organic just one per cent
  • A chicken’s natural lifespan is usually 5-8 years and in some cases they can live 10-12 years. Broiler chickens have an average lifespan of just 6 weeks
  • Chickens would normally live in flocks of around twelve. Broiler chickens spend their lives inside a foul-smelling, often windowless shed with tens of thousands of other birds
  • Because of this overcrowding, many chickens can’t reach food or water and die from hunger and thirst
  • Modern chickens have been bred to gain weight rapidly. As these young birds pile on the weight, their underdeveloped bones are unable to support them and many end up crippled or lame, with broken bones
  • In the UK, we now kill more than one billion broiler chickens annually, or roughly three million birds a day

More on broiler chickens

Find out how broiler chickens are farmed, how they are killed, and why we need to stop eating them.

Find out more »

Chicken nuggets

Focus on your health

Going meat-free is one of the best things you can do if you want to lead a long and healthy life.

Find out more »


Why give up chocolate and cheese?


Dairy cows are born into a cycle of abuse in a system which rips babies away from their mothers so humans can drink their milk.


  • Cows do not naturally produce milk. Like humans, cows must be made pregnant in order to produce milk meant for their newborn calves. Dairy cows are forcefully impregnated every year
  • Newborn calves are ripped from their mothers when they are just a day old
  • Tens of thousands of male calves are killed every year as they are deemed unprofitable to the industry
  • Modern cows have been selectively bred to produce 10 times more milk than natural, putting immense strain on their bodies
  • A cow’s natural lifespan is about 20 years. Farmed cows die, or are killed, at an average age of five or six after literally being worked to death
  • When they are no longer considered to be productive and profitable, dairy cows end up as ‘low-grade’ meat
  • Dairy is not a health food – it has been linked to some cancers as well as other conditions including osteoporosis and acne, amongst others

More on dairy cows

To meet the demands of modern high yielding dairy farming, cows in Britain are pushed to the limit. Find out how they are farmed, how they are killed, and why we must stop consuming dairy.

Find out more »

Focus on your health

Milk is no miracle food and dairy consumption has been linked to a number of health issues and diseases.

Find out more »

Campaigns & investigations

Our campaigns and investigations into the dairy and chicken industry have exposed horrors beyond belief. Click on the images below to learn the truth about what is considered ‘standard practice’ in British factory farms and see the positive impact of our outreach.


Dead broiler chicken

Investigation: Broilers

An undercover investigation into the UK’s three largest chicken producers reveals the miserable reality of life on dismal factory farms.

Life is Cheep

Every day in the UK 2.5 million chickens are cruelly slaughtered for meat – that’s 30 deaths every second – each one an individual, each one a life lost.

Bird Brain: How chickens think & feel

Few people think about chickens as intelligent or emotional, however scientists (and people who live with hens) have learned that these birds can be cunning and wily, and can communicate in sophisticated ways that are on a par with some primates.

Dairy Cows

Dairy cow picture

The Dark Side of Dairy

What could be more idyllic than the sight of dairy cows in a lush meadow? Truth is, it’s one huge deceit. There’s a cruel, much darker side to dairy which few see and even fewer know about.

The Dairy Industry’s TRASH

On 1 October our new campaign, TRASH, launched to raise awareness of the forgotten victims of the dairy industry – male calves!

Dairy farm banner

Face Off: Dairy

You won’t believe what is going on in our country’s factory farms! Will you take this challenge too? Can you face off against the British dairy industry?

Investigation: Cadbury Milk

Our undercover investigators have been inside numerous dairy farms that supply Cadbury with milk. Here we expose the bloody secrets of one of the nation’s favourite confectionery brands.

Britain’s Hardest Working Mother

We’re asking you to help us educate people and spread awareness about the plight of dairy cows, the hardest working mothers, in the days leading up to Mother’s day.

MooFree May: Our Fave Dairy-Free Products

MooFree May: Our Fave Dairy-Free Products

The supermarkets are now responding enthusiastically to the increasing vegan demand with more dairy-free options than ever. So, let us save you time and money by recommending our tried, tested…

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