Health
Red meat consumption falling
UK meat consumption has fallen by 17 per cent in the last decade but we must do better to reach climate targets.
The UK’s leading vegan campaigning charity
UK meat consumption has fallen by 17 per cent in the last decade but we must do better to reach climate targets.
The advert received over 400 complaints from viewers
A ground-breaking report exploring the significant risks factory farming poses to global human health
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Roses are red, violets are blue. Ordering meat for dinner? Try something new!
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Meat alternatives can play a role as part of a healthy balanced diet if the ingredients are of good quality.
Funds raised by the campaign will be used to broadcast the advert on Channel 4 and its associated networks in February 2022.
