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‘Disgusting’ vegan TV advert given the green light by ASA
The advert received over 400 complaints from viewers
The UK’s leading vegan campaigning charity
The advert received over 400 complaints from viewers
A ground-breaking report exploring the significant risks factory farming poses to global human health
Ignore sensational headlines, meat does not increase life expectancy
Debate marks launch of campaign Viva! Farming, helping farmers transition away from use of animals
Roses are red, violets are blue. Ordering meat for dinner? Try something new!
Viva! releases damning new footage from a turkey farm
Meat alternatives can play a role as part of a healthy balanced diet if the ingredients are of good quality.
Funds raised by the campaign will be used to broadcast the advert on Channel 4 and its associated networks in February 2022.
As Viva!’s new campaign launches, Juliet explains why this campaign is so vital
