Traditionally, the farming of reindeer was small scale with maximum quotas to protect sustainable population numbers. Now, however, farming methods are becoming increasingly industrialised.
Turtles are fascinating, ancient, wonderful animals – critical to their ecosystem. Tragically they are still traded worldwide for their meat, eggs, skin and shells – and as pets. At least 60% of turtle and tortoise species are either vulnerable, endangered or critically endangered.
Crocodiles are more closely related to dinosaurs and birds than to other reptiles and their ancestors have lived on this planet for more than 200 million years. Around 1.33 million crocodiles were killed each year worldwide from 2007 to 2010 and over 1.5 million in subsequent years. Their meat is a by-product of producing their expensive skins.
Kangaroos are native to the Australian landscape and uniquely adapted to survive its extreme climate hit by frequent droughts. Unfortunately ‘licenses to harm kangaroos’ are available to supply the commercial kangaroo meat trade and ‘k-leather’ industry. Kangaroo leather is used in high-end fashion and some professional football boot brands such as ADIDAS, Nike and Puma.
Viva! launched its campaign against ostrich meat in 1996 and Tesco was our first target, being the nation’s largest supplier of this meat.
