The North West billboard campaign aims to reach 10 million people
This plan is a step in the right direction, however we still have a long way to go until farmed animals are free from cruelty and abuse.
Many mistake leather as just a byproduct of the meat and dairy industry but it is a cruel and exploitative multi-billion pound industry.
To meet the demands of modern high yielding dairy farming we push Britain’s farmed animals to the limit.
While it’s common to think of beef coming from happy cows in green pastures, the reality is very different with cattle experiencing acute suffering.