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Missing millions: Britain’s hidden chicken crisis
New report reveals major inconsistencies in UK poultry numbers, suggesting actual numbers could be one-third higher than official figures.
New report reveals major inconsistencies in UK poultry numbers, suggesting actual numbers could be one-third higher than official figures.
In 2026, Juliet Gellatley, Founder and Director of Viva! and her son Jazz are uncovering the truth behind the myths that abound in the egg industry; from the idea that cages were banned a long time ago to the images conjured up by the clever marketing term ‘free range’.
We know that meat increases the risk of bowel cancer but new research shows that it also increases the risk of nine other serious illnesses.
Viva! has released a new damning exposé – revealing the brutal reality of the broiler chicken industry.
